Marketing Associate [COMM-56] - Communications Department, NY

  • American Civil Liberties Union
  • Dec 11, 2018
Full time Marketing Communications

Job Description

Marketing Associate [COMM-56] - Communications Department, NY


Office:  National Offices, New York, NY

Location:  New York

DECEMBER 7, 2018



American Civil Liberties Union Foundation

Communications Department, NY


For nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBT community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach. With more than a million members, activists, and supporters, the ACLU is a nationwide organization that fights tirelessly in all 50 states, Puerto Rico, and Washington, D.C., for the principle that every individual’s rights must be protected equally under the law, regardless of race, religion, gender, sexual orientation, gender identity or expression, age, disability, national origin, record of arrest or conviction. 

The Communications Department of the ACLU’s National office in New York City invites applications for the full-time position of Marketing Associate.



The Marketing Associate is part of a team responsible for promoting the ACLU’s mission and brand to target audiences. The position will focus on optimizing and maintaining the ACLU’s ecommerce store, reaching new audiences, increasing engagement and sales among key stakeholders, and, as appropriate, enhancing the affiliate store presence to meet organizational needs. The Marketing Associate reports to the Online Marketing Manager.



  • Work with the Marketing and Brand teams to assess and respond to organizational marketing needs and execute the brand strategy in merchandising and collateral
  • Support ecommerce store operations: update and track product, forecast and improve product performance, and implement ecommerce shop updates
  • Work with the Online Marketing Manager to develop audiences and build marketing campaigns with the primary goal of increasing online sales, product distribution, and supporting the needs of ACLU affiliates
  • Support digital marketing strategies to track sales and increase ecommerce business performance
  • Assist with marketing and promotion for special high-profile inventory lines.
  • Create performance reports to track ecommerce trends, traffic, customer acquisition, conversions and other data
  • Work collaboratively with Communications staff to increase branding opportunities, online store visibility and sales; ensure brand consistency across various products, platforms and touchpoints
  • Assist with managing the store budget, invoices and financial reports
  • Manage onsite sales and special events at conferences, pop-up stores, exhibitions, and other opportunities to strengthen ACLU brand awareness
  • Help build an Affiliate Marketing program using the online store as a key component to increase affiliate use of branded materials and facilitate local customization when appropriate
  • Maintain a marketing calendar that identifies key opportunities to elevate the ACLU brand, promote the online store, and engage key audiences
  • Work with the Communications Online Marketing Manager to test, analyze and optimize new store features and online campaigns
  • Demonstrate a commitment to diversity within the office by using a  personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance
  • Commitment to work collaboratively and respectfully toward resolving  obstacles and/or conflicts



  • Bachelor’s degree and a minimum of two years’ ecommerce, digital marketing or related  technical experience
  • Merchandising experience preferred
  • Event management/event marketing experience required
  • Administrative proficiency in Big Commerce, Magento, Shopify or similar ecommerce platforms preferred
  • Technical knowledge of administering content management systems and basic HTML & CSS required
  • Proficiency with MS Excel and other Microsoft Office Suite products (i.e. Word, Outlook, PowerPoint), and Adobe products
  • Analytical, data-driven, results-oriented self-starter
  • Excellent verbal and written communications skills
  • Strong strategic and creative problem-solving skills with attention to detail
  • Ability to demonstrate professionalism and discretion with internal and external stakeholders, celebrity spokespeople and their managers, outside vendors, and ACLU members is essential
  • Ability to work independently as well as part of a team; manage multiple projects through to completion under strict deadlines
  • Commitment to the mission of the ACLU



The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within parameters of the ACLU compensation scale.



Please send a cover letter with salary requirements and resume to  -  Reference  [COMM-56/ACLU-W]  in the subject line.  Please note that this is not the general ACLU applicant email address.


Please indicate in your cover letter where you learned of this career opportunity.

Applications will be accepted until the position is filled.


This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. The ACLU reserves the right to change the job description and/or posting at any time without advance notice.


The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction.


The ACLU undertakes affirmative action strategies in its recruitment and employment efforts to assure that persons with disabilities have full opportunities for employment in all positions. We encourage applicants with disabilities who may need accommodations in the application process to contact:  Correspondence sent to this email address that is not related to requests for accommodations will not be reviewed. Applicants should follow the instructions above regarding how to apply.

The ACLU comprises two separate corporate entities, the American Civil Liberties Union and the ACLU Foundation. Both the American Civil Liberties Union and the ACLU Foundation are national organizations with the same overall mission, and share office space and employees. The ACLU has two separate corporate entities in order to do a broad range of work to protect civil liberties. This job posting refers collectively to the two organizations under the name “ACLU.”




The ACLU offers a generous and comprehensive compensation and benefits package, commensurate with experience and within parameters of the ACLU compensation scale.