Join our sales team at WHTM, a premier station in Harrisburg, Pennsylvania, proudly affiliated with Nexstar Media Group, the largest local television and media company in the United States , as a MultiMedia Account Executive. Our cross-screen marketing approach includes abc27 broadcast television and digital platforms, as well as streaming video, pre-roll, display search, and social. Committed to delivering outstanding content and advertising solutions, we serve a diverse audience and clientele. Situated in Central Pennsylvania, our location offers easy access to major cities such as Washington DC, Baltimore, Philadelphia, Pittsburgh, and New York City, all within a five-hour radius. Covering a vast ten-county region, we are at the forefront of providing top-notch media services to our community and beyond.
Key Responsibilities:
Revenue Growth : Develop and execute innovative strategies to consistently exceed advertising revenue targets across television and digital platforms.
Client Relationships : Cultivate and maintain strong, credible relationships within the local business community, serving as a trusted advisor to clients.
Sales Initiatives : Drive new business acquisition through proactive outreach and strategic sales efforts, leveraging our extensive reach and market presence.
Account Management : Nurture existing client accounts while actively pursuing new business opportunities to expand our client portfolio.
Sales Presentations : Prepare and deliver compelling sales presentations that effectively demonstrate the value proposition of our advertising solutions.
Consultative Selling : Provide expert guidance to clients on the most effective advertising strategies to promote their products or services.
Media Planning : Collaborate with internal teams to develop customized advertising schedules tailored to meet client objectives and maximize ROI.
Creative Collaboration : Work closely with clients and creative teams to develop engaging and impactful advertising campaigns.
Additional Responsibilities : Flexibility to undertake additional duties as assigned, contributing to the overall success of our advertising sales team.
Requirements & Skills:
Professional Certificates, Associates, and/or Bachelor’s degree in Marketing, Advertising, Business, or related field, or equivalent combination of education and experience.
Minimum of two years of sales experience preferred but not required, preferably within the media or advertising industry.
Strong communication and negotiation skills, with the ability to effectively present ideas and influence decision-makers.
Proficiency in utilizing various office equipment and computer applications.
Proficiency in the Microsoft Office Suite, including Power Point, Excel, Word, and Outlook.
Benefits :
Competitive salary and commission structure
Comprehensive benefits package including medical, dental, and vision coverage
401(k) retirement savings plan
Paid time off and holidays
Professional development opportunities
Mar 11, 2024
Full time
Join our sales team at WHTM, a premier station in Harrisburg, Pennsylvania, proudly affiliated with Nexstar Media Group, the largest local television and media company in the United States , as a MultiMedia Account Executive. Our cross-screen marketing approach includes abc27 broadcast television and digital platforms, as well as streaming video, pre-roll, display search, and social. Committed to delivering outstanding content and advertising solutions, we serve a diverse audience and clientele. Situated in Central Pennsylvania, our location offers easy access to major cities such as Washington DC, Baltimore, Philadelphia, Pittsburgh, and New York City, all within a five-hour radius. Covering a vast ten-county region, we are at the forefront of providing top-notch media services to our community and beyond.
Key Responsibilities:
Revenue Growth : Develop and execute innovative strategies to consistently exceed advertising revenue targets across television and digital platforms.
Client Relationships : Cultivate and maintain strong, credible relationships within the local business community, serving as a trusted advisor to clients.
Sales Initiatives : Drive new business acquisition through proactive outreach and strategic sales efforts, leveraging our extensive reach and market presence.
Account Management : Nurture existing client accounts while actively pursuing new business opportunities to expand our client portfolio.
Sales Presentations : Prepare and deliver compelling sales presentations that effectively demonstrate the value proposition of our advertising solutions.
Consultative Selling : Provide expert guidance to clients on the most effective advertising strategies to promote their products or services.
Media Planning : Collaborate with internal teams to develop customized advertising schedules tailored to meet client objectives and maximize ROI.
Creative Collaboration : Work closely with clients and creative teams to develop engaging and impactful advertising campaigns.
Additional Responsibilities : Flexibility to undertake additional duties as assigned, contributing to the overall success of our advertising sales team.
Requirements & Skills:
Professional Certificates, Associates, and/or Bachelor’s degree in Marketing, Advertising, Business, or related field, or equivalent combination of education and experience.
Minimum of two years of sales experience preferred but not required, preferably within the media or advertising industry.
Strong communication and negotiation skills, with the ability to effectively present ideas and influence decision-makers.
Proficiency in utilizing various office equipment and computer applications.
Proficiency in the Microsoft Office Suite, including Power Point, Excel, Word, and Outlook.
Benefits :
Competitive salary and commission structure
Comprehensive benefits package including medical, dental, and vision coverage
401(k) retirement savings plan
Paid time off and holidays
Professional development opportunities
DC News Now - WDCW/WDVM
2121 Wisconsin Ave NW #350 Washington, DC 20007
DC News Now | WDCW | WDVM is seeking a motivated and enthusiastic Digital Sales Coordinator. As a member of the sales department, you will play a critical role in the onboarding, management, and reporting of advertiser campaign deliveries. This is a fulltime, nonexempt position.
Responsibilities include:
Entering sales orders accurately to ensure campaigns run correctly.
Monitor campaigns to optimize and ensure impression delivery.
Pre-sale and post-sale exercises such as developing sales presentations and providing proof of performance reporting.
Actively communicating with Sales Managers, Account Executives, other departments, advertising agencies, and direct clients.
Work with Nexstar Digital and third-party vendors to support digital initiatives including ad operations, creative, agency services, analytics partners, audience extension, contesting, email marketing, lead generation, search, and others.
Knowledge of digital sales products, inventory management, and pricing strategies.
Produce monthly and weekly reporting, presentations, and other administrative support functions.
Various administrative duties as assigned.
Required Skills:
Strong written and verbal communication skills.
Attention to detail.
Strong execution and follow up skills.
Ability to handle multiple deadlines and priorities.
Strong administrative and customer service skills.
High proficiency in Microsoft Office Suite.
Broadcast and Digital experience a plus, but not required.
Four-year bachelor’s degree.
Driver’s license with reliable transportation.
Dec 12, 2023
Full time
DC News Now | WDCW | WDVM is seeking a motivated and enthusiastic Digital Sales Coordinator. As a member of the sales department, you will play a critical role in the onboarding, management, and reporting of advertiser campaign deliveries. This is a fulltime, nonexempt position.
Responsibilities include:
Entering sales orders accurately to ensure campaigns run correctly.
Monitor campaigns to optimize and ensure impression delivery.
Pre-sale and post-sale exercises such as developing sales presentations and providing proof of performance reporting.
Actively communicating with Sales Managers, Account Executives, other departments, advertising agencies, and direct clients.
Work with Nexstar Digital and third-party vendors to support digital initiatives including ad operations, creative, agency services, analytics partners, audience extension, contesting, email marketing, lead generation, search, and others.
Knowledge of digital sales products, inventory management, and pricing strategies.
Produce monthly and weekly reporting, presentations, and other administrative support functions.
Various administrative duties as assigned.
Required Skills:
Strong written and verbal communication skills.
Attention to detail.
Strong execution and follow up skills.
Ability to handle multiple deadlines and priorities.
Strong administrative and customer service skills.
High proficiency in Microsoft Office Suite.
Broadcast and Digital experience a plus, but not required.
Four-year bachelor’s degree.
Driver’s license with reliable transportation.
Job Details
The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!
CUMULUS MEDIA | Amarillo has an immediate opening for a full-time Local Marketing Account Executive to join the Multi-Media Sales Team in assisting their clients in our Amarillo market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as:
Radio, Audio Streaming and Podcast Advertising
Website Design, Optimization, and Repair
Digital Display Advertising
Reputation (Online Review) Monitoring & Management
DNA Digital (Data Driving Digital Advertising)
Call tracking
YouTube and Online Video Advertising
OTT (App Based & Online Television)
Mobile Geofencing
Search Engine Optimization
Google AdWords
Social Media Advertising and Content Creation
Political Advertising
Event Marketing and Management
Recruitment Advertising
Local CUMULUS radio stations reach over thousands of people weekly in the Amarillo area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.
Key Responsibilities:
Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
Stay abreast of the competitive landscape and emerging technologies.
Think creatively and generate original ideas.
Job Requirements:
Qualifications:
1-3 years of successful outside sales experience required; exposure to Media Sales preferred.
Bachelor's Degree in Business, Marketing or related field is preferred.
Strong understanding of lead generation and ability to connect with viable prospects.
Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
Positive attitude and passion for the job.
Flexible and creative; willingness to learn and grow professionally.
Excellent communication skills.
What we offer:
Commission-based organization with uncapped earning potential.
Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions.
Medical, Dental & Vision Insurance coverage.
401K with company match to plan for the long-term.
Paid Vacation & Holidays.
For immediate consideration, please visit
https://cumulusmedia.jobs.net/
For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
Oct 10, 2023
Full time
Job Details
The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!
CUMULUS MEDIA | Amarillo has an immediate opening for a full-time Local Marketing Account Executive to join the Multi-Media Sales Team in assisting their clients in our Amarillo market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as:
Radio, Audio Streaming and Podcast Advertising
Website Design, Optimization, and Repair
Digital Display Advertising
Reputation (Online Review) Monitoring & Management
DNA Digital (Data Driving Digital Advertising)
Call tracking
YouTube and Online Video Advertising
OTT (App Based & Online Television)
Mobile Geofencing
Search Engine Optimization
Google AdWords
Social Media Advertising and Content Creation
Political Advertising
Event Marketing and Management
Recruitment Advertising
Local CUMULUS radio stations reach over thousands of people weekly in the Amarillo area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.
Key Responsibilities:
Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
Stay abreast of the competitive landscape and emerging technologies.
Think creatively and generate original ideas.
Job Requirements:
Qualifications:
1-3 years of successful outside sales experience required; exposure to Media Sales preferred.
Bachelor's Degree in Business, Marketing or related field is preferred.
Strong understanding of lead generation and ability to connect with viable prospects.
Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
Positive attitude and passion for the job.
Flexible and creative; willingness to learn and grow professionally.
Excellent communication skills.
What we offer:
Commission-based organization with uncapped earning potential.
Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions.
Medical, Dental & Vision Insurance coverage.
401K with company match to plan for the long-term.
Paid Vacation & Holidays.
For immediate consideration, please visit
https://cumulusmedia.jobs.net/
For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
Job Details
The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!
CUMULUS MEDIA | Amarillo has an immediate opening for a full-time Local Marketing Account Executive to join the Multi-Media Sales Team in assisting their clients in our Abilene market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as:
Radio, Audio Streaming and Podcast Advertising
Website Design, Optimization, and Repair
Digital Display Advertising
Reputation (Online Review) Monitoring & Management
DNA Digital (Data Driving Digital Advertising)
Call tracking
YouTube and Online Video Advertising
OTT (App Based & Online Television)
Mobile Geofencing
Search Engine Optimization
Google AdWords
Social Media Advertising and Content Creation
Political Advertising
Event Marketing and Management
Recruitment Advertising
Local CUMULUS radio stations reach over thousands of people weekly in the Amarillo area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.
Key Responsibilities:
Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
Stay abreast of the competitive landscape and emerging technologies.
Think creatively and generate original ideas
Job Requirements:
Qualifications:
1-3 years of successful outside sales experience required; exposure to Media Sales preferred.
Bachelor's Degree in Business, Marketing or related field is preferred.
Strong understanding of lead generation and ability to connect with viable prospects.
Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
Positive attitude and passion for the job
Flexible and creative; willingness to learn and grow professionally.
Excellent communication skills.
What we offer:
Commission-based organization with uncapped earning potential.
Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions.
Medical, Dental & Vision Insurance coverage.
401K with company match to plan for the long-term.
Paid Vacation & Holidays.
For immediate consideration, please visit
URL blocked - click to apply
For more information about CUMULUS MEDIA, visit our website at:
URL blocked - click to apply
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
Aug 07, 2023
Full time
Job Details
The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!
CUMULUS MEDIA | Amarillo has an immediate opening for a full-time Local Marketing Account Executive to join the Multi-Media Sales Team in assisting their clients in our Abilene market – as well as contacts across the US – with multi-media business options that include both traditional media and highly targeted digital products, such as:
Radio, Audio Streaming and Podcast Advertising
Website Design, Optimization, and Repair
Digital Display Advertising
Reputation (Online Review) Monitoring & Management
DNA Digital (Data Driving Digital Advertising)
Call tracking
YouTube and Online Video Advertising
OTT (App Based & Online Television)
Mobile Geofencing
Search Engine Optimization
Google AdWords
Social Media Advertising and Content Creation
Political Advertising
Event Marketing and Management
Recruitment Advertising
Local CUMULUS radio stations reach over thousands of people weekly in the Amarillo area; but our reach extends well beyond that, with CUMULUS BROADCASTING’s network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales – that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.
Key Responsibilities:
Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.
Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)
Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.
Prepare orders, resolve billing issues, and submit regular sales, reports – pipeline lists, forecasts, and competitive analysis.
Stay abreast of the competitive landscape and emerging technologies.
Think creatively and generate original ideas
Job Requirements:
Qualifications:
1-3 years of successful outside sales experience required; exposure to Media Sales preferred.
Bachelor's Degree in Business, Marketing or related field is preferred.
Strong understanding of lead generation and ability to connect with viable prospects.
Comprehension of sales metrics, requirements to fill a sales funnel/robust pipeline of residual business.
Tech-savvy – working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools/software platforms.
Positive attitude and passion for the job
Flexible and creative; willingness to learn and grow professionally.
Excellent communication skills.
What we offer:
Commission-based organization with uncapped earning potential.
Focused, responsible and collaborative work environment with the ability to ask, “what if” and try innovative solutions.
Medical, Dental & Vision Insurance coverage.
401K with company match to plan for the long-term.
Paid Vacation & Holidays.
For immediate consideration, please visit
URL blocked - click to apply
For more information about CUMULUS MEDIA, visit our website at:
URL blocked - click to apply
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
Description
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WNDU:
WNDU-TV is Gray's NBC Affiliate in South Bend, Indiana. Gray Digital Media Chicago is the Digital Headquarters of Gray Television, one of the largest broadcasting groups in the nation with the most #1 news stations in the country. Gray Digital Media has an opportunity for a Digital Account Executive based in East Chicago/Northwest Indiana. This will be a work from home position.
Job Summary/Description:
Gray Digital Media is looking for a high-energy, creative individual that enjoys working with business owners and advertising executives. The Gray Digital Multi-Media Account Executive office will be based in East Chicago/Northwest Indiana. The GDM Account Executive is responsible for educating and selling clients an array of digital solutions such as OTT, SEO, Paid Search, Audience Targeting, and Social Media. If you have experience selling anything directly to decision-makers, we want to show you how you can increase your income working at a market leading media company. We offer a paid training salary, medical/dental, 401K and paid time off. Our commission and bonus structure will allow you to grow without limits.
Duties/Responsibilities include, but are not limited to:
- Develop advertising plans for clients. - Makes sales calls with businesses throughout East Chicago/Northwest Indiana. - Manage campaigns by creating the best opportunities for increasing results for clients - Forecast digital sales revenues and manage digital activity - Manage monthly analytics reports for clients Qualifications/Requirements:
- Bachelor's degree, preferably in digital marketing or advertising or equivalent work experience - Digital sales and account management experience - Leadership experience - Thorough understanding of the digital environment including targeted display, social media, OTT, email marketing, SEO and paid search - Outstanding communication and presentation skills
Qualified, interested applicants may go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter and references
WNDU-TV/Gray Television Group, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time , be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.
Travel Required
Yes . Local Travel
Qualifications
Behaviors
Preferred
Team Player : Works well as a member of a group
Motivations
Preferred
Self-Starter : Inspired to perform without outside help
Education
Preferred
Bachelors or better in Advertising or related field.
Licenses & Certifications
Required
Drivers License
Feb 20, 2023
Full time
Description
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WNDU:
WNDU-TV is Gray's NBC Affiliate in South Bend, Indiana. Gray Digital Media Chicago is the Digital Headquarters of Gray Television, one of the largest broadcasting groups in the nation with the most #1 news stations in the country. Gray Digital Media has an opportunity for a Digital Account Executive based in East Chicago/Northwest Indiana. This will be a work from home position.
Job Summary/Description:
Gray Digital Media is looking for a high-energy, creative individual that enjoys working with business owners and advertising executives. The Gray Digital Multi-Media Account Executive office will be based in East Chicago/Northwest Indiana. The GDM Account Executive is responsible for educating and selling clients an array of digital solutions such as OTT, SEO, Paid Search, Audience Targeting, and Social Media. If you have experience selling anything directly to decision-makers, we want to show you how you can increase your income working at a market leading media company. We offer a paid training salary, medical/dental, 401K and paid time off. Our commission and bonus structure will allow you to grow without limits.
Duties/Responsibilities include, but are not limited to:
- Develop advertising plans for clients. - Makes sales calls with businesses throughout East Chicago/Northwest Indiana. - Manage campaigns by creating the best opportunities for increasing results for clients - Forecast digital sales revenues and manage digital activity - Manage monthly analytics reports for clients Qualifications/Requirements:
- Bachelor's degree, preferably in digital marketing or advertising or equivalent work experience - Digital sales and account management experience - Leadership experience - Thorough understanding of the digital environment including targeted display, social media, OTT, email marketing, SEO and paid search - Outstanding communication and presentation skills
Qualified, interested applicants may go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter and references
WNDU-TV/Gray Television Group, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time , be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.
Travel Required
Yes . Local Travel
Qualifications
Behaviors
Preferred
Team Player : Works well as a member of a group
Motivations
Preferred
Self-Starter : Inspired to perform without outside help
Education
Preferred
Bachelors or better in Advertising or related field.
Licenses & Certifications
Required
Drivers License
WHTM has an opening for an experienced Market & Sales Research Director based in the Harrisburg-Lancaster-York area of Central, Pennsylvania. The position will oversee audience measurements for both the broadcast and digital platforms.
Job Responsibilities:
Overseeing, analyzing and maintaining all research information and functions from Comscore, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
The individual will be an active participant in station activities, including but not limited to presentations to clients, sales managers, station management, and at full station staff meetings.
Create compelling presentations that reinforce the marketing power of all the stations' media platforms
Providing monthly ratings reports and analysis after publication of new data
Providing positioning pieces that help the sales process.
Prepare inventory and performance reports for sales managers within deadlines
Gather campaign data for proof of performance presentations for Sales & Marketing clients
Manage local digital campaign operations
Communicate with corporate digital ad operations to maintain campaign effectiveness
Requirements & Skills:
Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
Ability to work under pressure and meet tight deadlines
Problem-solving and deductive reasoning skills
Clear and concise communications both through writing & presentation skills
Organizational skills for daily responsibilities & special projects for sales and marketing team
Knowledge of media campaigns through linear and digital platforms
Comfortable presenting alongside a team of account executives and Management on key client meetings
Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Oct 21, 2021
Full time
WHTM has an opening for an experienced Market & Sales Research Director based in the Harrisburg-Lancaster-York area of Central, Pennsylvania. The position will oversee audience measurements for both the broadcast and digital platforms.
Job Responsibilities:
Overseeing, analyzing and maintaining all research information and functions from Comscore, Kantar, Marshall Marketing, Strata, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
The individual will be an active participant in station activities, including but not limited to presentations to clients, sales managers, station management, and at full station staff meetings.
Create compelling presentations that reinforce the marketing power of all the stations' media platforms
Providing monthly ratings reports and analysis after publication of new data
Providing positioning pieces that help the sales process.
Prepare inventory and performance reports for sales managers within deadlines
Gather campaign data for proof of performance presentations for Sales & Marketing clients
Manage local digital campaign operations
Communicate with corporate digital ad operations to maintain campaign effectiveness
Requirements & Skills:
Bachelor’s Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics
Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software
Ability to work under pressure and meet tight deadlines
Problem-solving and deductive reasoning skills
Clear and concise communications both through writing & presentation skills
Organizational skills for daily responsibilities & special projects for sales and marketing team
Knowledge of media campaigns through linear and digital platforms
Comfortable presenting alongside a team of account executives and Management on key client meetings
Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Think creatively and generate original ideas
Mar 10, 2021
Full time
Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
Think creatively and generate original ideas