Senior Product Manager- Digital Advertising

  • Wolters Kluwer
  • Philadelphia, PA
  • Dec 03, 2020
Full time Media

Job Description

Additional Job Description

We are searching for a Senior Product Manager- Digital Advertising. This role can be located in either the Philadelphia or New York area.

As part of the Advertising Sales group in the Health division of Wolters Kluwer, this role will be focused on expanding digital advertising opportunities for our journals business. With a broad mandate to experiment and innovate, the Product Manager will contribute in new product development and manage a portfolio of targeted, multichannel digital advertising products including display, email, video, native and microsites. This person will also manage our traffic-driving and retargeting initiatives aimed at growing product usage and revenue potential across our portfolio. 

The Product Manager will work closely with our Product, Ad Sales, Operations, Marketing, Publishing and Data teams to bring new advertising products to market, increase revenue, improve the quality of the overall advertising experience and help shape the rapidly changing medical publishing industry. This is a unique opportunity for a motivated individual to help drive innovation and thought leadership through a vibrant and dynamic program.

Responsibilities include:

  • Execute planning for existing/new suite of digital advertising products including display, targeting, programmatic, mobile, native, sponsored site and video channels in the medical publishing market.
  • Assist in development of new product offerings for WK products with a primary focus on digital innovation and the new opportunities in this space.
  • Review and improve existing product offerings, creating new packages and pricing based on future market opportunities specific to the needs of our pharmaceutical and medical device customers.
  • Engage closely with the Sales, Operations and Technology teams to help determine the best technical implementation methods as well as reasonable execution schedules.
  • Manage and communicate project schedules, goals, and dependencies, drive cross-functional initiatives, and regularly report status to senior leadership.
  • Communicate actionable findings to non-technical audience in clear and concise languages
  • Work with cross functional teams to assist in the exploration and development of new products and markets
  • Prioritize projects among competing opportunities, balance customer needs with business priorities
  • Work with the sales team to meet and exceed revenue targets through new account generation and growing digital business from current accounts
  • Maintain excellent relationships with Technology (Product and Platform)
  • Build relationships with Marketing (data analytics and audience development)

Qualifications:

Education:

  • Education: Minimum 4-year degree at an accredited university, graduate degree a plus. Or equivalent work experience

Experience:

  • 3+ years of experience
  • Have proven experience delivering results in a revenue-driven, digital product role. You are adept at understanding client needs, responding to tight deadlines, and delivering products that drive key business metrics.
  • Love collaborating to build products that inspire, and possess a very strong, customer-focused product sense.
  • Are deeply familiar with the latest trends in digital ad products and are familiar with trends in digital and mobile advertising esp. targeted offerings.
  • Are highly-data driven and understand how to measure and optimize key online advertising KPIs.
  • Experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs; Digital Marketing Channels include Display (Programmatic), Search, Social, CRM, and Online Video.
  • Experience with presentation and communication (written and verbal) of insights and optimization recommendations to business stakeholders.
  • Collaborative team player with excellent verbal, written and interpersonal communication skills and extreme attention to detail.
  • A consistent record of leading a program from conception through completion, demonstrating multi-functional skills to make it successful.
  • Experience with Google Ad Manager 360, MOAT and Adobe tools such as Audience Manager and Analytics a plus

Travel:

  • Domestic 30%