Sales Account Executive

  • abc27
  • Oct 21, 2021
Full time Advertising Sales Communications Media Outside Sales Media-Journalism

Job Description

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

General Responsibilities include:

  • Generate local revenue for WHTM by selling problem-solving ideas using all available advertising tools, including commercial spot time, digital marketing solutions, sales packages and sales promotions.
  • Prospect and develop new direct advertising clients for WHTM.
  • Develop and maintain positive working relationships with advertisers and agencies by partnering with the customers, making personal sales calls, providing quality customer service and being pro-active in dispute resolution.

Specific Responsibilities include:

  • Effectively develop written and oral proposals and presentations.
  • Implements strategies to consistently grow revenue and exceed revenue goals.
  • Establishes credible relationships with local business community.
  • Makes sales calls on existing and prospective clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Develop account strategies with sales management.
  • Effectively negotiate rates, advertising schedules and make goods.
  • Understand and effectively utilize ratings and market research.
  • Write and process orders and make goods.
  • Manage collections to insure accounts are paid within 90 days.
  • Basic understanding of business principles.
  • Strong presentation and communication skills.
  • Exceptional work ethic, punctual and superior people skills.
  • Performs other duties as assigned.

URL

https://www.abc27.com

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