Job Description
SOCIAL MEDIA MANAGER | BOSTON, NYC
We’re Sofar Sounds, your global music community. We bring people together in unexpected spaces in over 400 cities around the world. We’re artists, music lovers and organisers. We’re a company of musicians for musicians. We create, perform, listen and work to make intimate live music experiences that connect us all. Every show is focused on the artist.
THE ROLE
As Social Media Manager, you will manage all social media for the world’s largest global concert community. You’ll use social media to reach and grow a large, diverse and progressive audience through local and global profiles and connect artists with audiences through intimate performances.
Sofar has worked with over 30,000 artists, hosted over 1,000,000 fans at shows around the world and engages with millions more online each month. You will lead a team that is passionate about creating an industry-leading culture that supports artists and introduces their music to new fans.
WHAT YOU’LL DO:
• Continue to grow our audience size and engagement on Instagram, Facebook, Twitter and LinkedIn, managing your time based on the ROI of each platform
• Evaluate new platforms and provide data-driven recommendations for expanding our social media footprint
• Develop and execute a scalable Instagram plan for one global and many local profiles, weaving local artists and culture with our global programming
• Ensure our social media presence is an extension of our brand and our brand values, with a focus on engaging and supporting local creative communities
• Bring together analytical best practices with creativity and experimentation
• Partner with our creative team to bring our artist-centric approach to life through social media
• Work closely with our growth marketing team to increase conversion from social media follower to repeat ticket buyer
• Partner with our head of DEI and business operations teams to ensure Sofar’s social media presence meets our goals for Diversity, Equity and Inclusion
• Maintain an in-depth, analytical understanding of all aspects of our customers
• You’ll also discover a lot of great new music, from all around the world
WHO YOU ARE:
• Equally interested in understanding your audience, creating engaging posts and analyzing key metrics
• Track record of increasing audience size and engagement across social media
• Determined that your creative output be inclusive and connect with diverse audiences
• Experience in a scrappy startup culture, with ability to execute under deadlines
• Keenly aware of tech developments across each social media platform
• Experience working with a large group of invested stakeholders
• Genuine, demonstrated commitment to supporting artists and local music
DIVERSITY, EQUITY & INCLUSION
We are proud to have a global workforce and strive towards having a diverse workplace. We have an Equity Council, Employee Resource Groups and ongoing learning and development in this area - DEI is important to us and our culture.
COMPENSATION, PAY EQUITY & BENEFITS
Our people and global communities are precious - we aim to treat them as such. At Sofar we feel strongly about the compensation and benefits that we provide across the board so that no matter your skill set or experience you’re paid fairly according to market rate, plus your health and wellbeing is supported through our local benefits packages.
LEARNING & DEVELOPMENT
We invest in your learning and development and strive to create a learning culture through formal and informal workshops, training, and a personal L&D budget and learning path.
HIRING JOURNEY
We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to say “Hello” and to start getting to know one another. If it’s not the right opportunity this time, we’ll always let you know.
Typically our hiring process takes a maximum of 4 weeks end to end. You’ll be guided through the process by our Talent team and an interview panel of lovely humans who will give you support and feedback throughout - we’ll do our very best to create an interview environment that brings out the best in you and sets you up for success.
If this sounds like you, we can’t wait to meet you - come on in.
We’re Sofar Sounds, your global music community, bringing people together in unexpected spaces in over 400 cities around the world. We’re artists, music lovers and organisers. We’re a company of musicians for musicians. We create, perform, listen and work to make intimate live music experiences that connect us all. Every show is focused on the artist.