Account Executive

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

General Responsibilities include:

• Generate local revenue for WHTM by selling problem-solving ideas using all available advertising tools, including commercial spot time, digital marketing solutions, sales packages, and sales promotions.
• Prospect and develop new direct advertising clients for WHTM.
• Develop and maintain positive working relationships with advertisers and agencies by partnering with the customers, making personal sales calls, providing quality customer service, and being proactive in dispute resolution.

Specific Responsibilities include:

• Effectively develop written and oral proposals and presentations.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with the local business community.
• Makes sales calls on existing and prospective clients.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Develop account strategies with sales management.
• Effectively negotiate rates, advertising schedules, and make goods.
• Understand and effectively utilize ratings and market research.
• Write and process orders and make goods.
• Manage collections to ensure accounts are paid within 90 days.
• Basic understanding of business principles.
• Strong presentation and communication skills.
• Exceptional work ethic, punctuality, and superior people skills.
• Performs other duties as assigned.

Requirements:

• Valid driver’s license, superior driving record with reliable transportation.
• Minimum one year’s experience in sales, preferably in the media field.
• Fluency in English required - Bilingual/Spanish preferred.
• Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
• Working knowledge of Social Meeting.
• Familiarization with Microsoft Office Suite, specifically PowerPoint.
• The ability to work independently.
• ​Strong writing and communication skills through a multitude of platforms.