Title : Vice President, Membership & Direct Response Fundraising
Department: Development
Status : Exempt
Reports: To : Senior Vice President of Development
Positions Reporting to This Position : Director of Monthly Giving and Online Engagement, Digital Marketing Coordinator
Location: Flexible (within the United States)
Union Position: No
Job Classification Level: M-IV
Salary Range (depending on experience): $125,000-$170,000
General Description:
LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections.
For more than 50 years, LCV has grown into a potent political force for protecting our planet and everyone who inhabits it. We have built a powerful national movement with 30 state affiliates, and grassroots and community organizing programs across the country.
LCV is hiring a Vice President of Membership & Direct Response Fundraising who will design and direct the organization’s efforts to significantly expand, engage, and diversify our base of grassroots funders and activists. The Vice President of Membership & Direct Response Fundraising is responsible for the planning, management, development and growth of the grassroots file and budget across all channels. The membership and direct response fundraising team will be growing in 2022.
The ideal candidate is a creative, experienced marketer who is a skilled leader in both program and staff development and committed to centering racial justice and equity in our work. LCV staff are mission driven, motivated, and strive to lead with our values of accountability, anti-racism, community, innovation, learning, and sustainability.
Responsibilities:
Lead the development of the strategies, structure, and operating systems to achieve short- and long-term direct response fundraising and advocacy program goals at LCV.
Design and consistently improve the member experience, ensuring strong donor acknowledgement, engagement, and recognition processes and activities that ultimately moves them into personal relationship-based development efforts.
Ensure that LCV’s brand and overall marketing and communications strategy is used consistently and includes a racial justice and equity lens.
Develop a significantly more racially and generationally diverse membership base. Create a strategic and coordinated fundraising plan and schedule, centered on racial justice and equity, for both online and offline communications.
Collaborate across the fundraising team to ensure we are implementing strategies that move activists and grassroots donors up the fundraising ladder.
Through careful analytics and reporting, ensure the program maximizes revenue and return on investment.
Lead the growth marketing strategy and execution of a well-established, but constantly evolving monthly giving program, ensuring the program’s budgetary goals are accurately established and met.
Build and develop a diverse, skilled team of staff and outside vendors to ensure timely and accurate campaign execution.
Work with LCV program, development and communications managers to develop, coordinate and lead the engagement of LCV members in advocacy.
Serve as the primary lead on the direct marketing program’s budgeting process, monitoring program revenue and expenses, analyzing and interpreting program results to consistently innovate and improve performance.
Improve segmentation and messaging to create a personal and positive experience for donors and activists through email, informed by analytics (e.g., predictive modeling, social media data mining).
Support preparation of annual revenue and expense targets and manage spending to stay within budget.
Perform other related duties as assigned.
Qualifications:
Work Experience : Required - Minimum of ten years experience in direct marketing. Experience leading strategy and execution of a mid-large scale, multi-channel, direct response fundraising operation. Must have demonstrated supervisory experience successfully managing high performing teams. Experience leading overall strategy of a robust direct marking program as well as day to day implementation of managing a complex direct marketing program. Experience utilizing analytics, data segmentation and reporting to leverage and maximize growth including upgrades and lapsed strategies. Preferred - Issue advocacy and/or electoral campaign experience. Experience working with a national organization who has state affiliates or chapters.
Skills: Ability to lead on issues of racial justice and equity. Proven leadership skills and the ability to work in a dynamic, high-pressure and often fast paced environment- balancing input while reacting quickly and efficiently- demonstrated ability to work well with tight deadlines while handling multiple assignments. Track record utilizing innovative strategies to dramatically grow membership and maximize fundraising efforts. Proven management skills and ability to foster professional development of staff. Senior leadership track record of working across all program areas to develop, coordinate and help lead messaging, volunteer recruitment and engagement for the organization. Superior interpersonal skills and the ability to work well with different personalities and balance, sometimes competing, internal constituencies. Flexible and adaptable style; a leader who can positively impact both strategic and tactical fundraising initiatives. Strong vendor management and negotiation including strong interpersonal relationships and communications.
Cultural Competence : Demonstrated awareness of one’s own cultural identity, views about difference, and the ability to learn and build on varying cultural and community norms. Commitment to equity and inclusion as organizational practice and culture. Understands how environmental issues intersect with racism, economic and social inequality in the US and has a passion for working to dismantle these systems. Interest in electoral politics and understanding of how the electoral landscape affects policy advocacy.
Working Conditions: This job operates in a professional office environment, and routinely uses standard office equipment such as computers, phones, photocopiers, and audiovisual systems. This position is largely sedentary, often standing or sitting for prolonged periods . The location of this position is flexible. Applicants need to be located in and legally authorized to work in the United States. Must be able to accommodate east coast hours (9 am - 6 pm ET) and travel for staff retreats, conferences and trainings as needed. Please note that most LCV staff are currently working remotely during the COVID-19 pandemic.
To Apply: Send cover letter and resume to hr@lcv.org with "VP, Membership & Direct Response Fundraising” in the subject line no later than February 28, 2022. No phone calls please.
LCV is an Equal Opportunity Employer committed to a racially just, equitable and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information, or any other protected status. LCV is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact hr@lcv.org.
Nov 01, 2021
Full time
Title : Vice President, Membership & Direct Response Fundraising
Department: Development
Status : Exempt
Reports: To : Senior Vice President of Development
Positions Reporting to This Position : Director of Monthly Giving and Online Engagement, Digital Marketing Coordinator
Location: Flexible (within the United States)
Union Position: No
Job Classification Level: M-IV
Salary Range (depending on experience): $125,000-$170,000
General Description:
LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections.
For more than 50 years, LCV has grown into a potent political force for protecting our planet and everyone who inhabits it. We have built a powerful national movement with 30 state affiliates, and grassroots and community organizing programs across the country.
LCV is hiring a Vice President of Membership & Direct Response Fundraising who will design and direct the organization’s efforts to significantly expand, engage, and diversify our base of grassroots funders and activists. The Vice President of Membership & Direct Response Fundraising is responsible for the planning, management, development and growth of the grassroots file and budget across all channels. The membership and direct response fundraising team will be growing in 2022.
The ideal candidate is a creative, experienced marketer who is a skilled leader in both program and staff development and committed to centering racial justice and equity in our work. LCV staff are mission driven, motivated, and strive to lead with our values of accountability, anti-racism, community, innovation, learning, and sustainability.
Responsibilities:
Lead the development of the strategies, structure, and operating systems to achieve short- and long-term direct response fundraising and advocacy program goals at LCV.
Design and consistently improve the member experience, ensuring strong donor acknowledgement, engagement, and recognition processes and activities that ultimately moves them into personal relationship-based development efforts.
Ensure that LCV’s brand and overall marketing and communications strategy is used consistently and includes a racial justice and equity lens.
Develop a significantly more racially and generationally diverse membership base. Create a strategic and coordinated fundraising plan and schedule, centered on racial justice and equity, for both online and offline communications.
Collaborate across the fundraising team to ensure we are implementing strategies that move activists and grassroots donors up the fundraising ladder.
Through careful analytics and reporting, ensure the program maximizes revenue and return on investment.
Lead the growth marketing strategy and execution of a well-established, but constantly evolving monthly giving program, ensuring the program’s budgetary goals are accurately established and met.
Build and develop a diverse, skilled team of staff and outside vendors to ensure timely and accurate campaign execution.
Work with LCV program, development and communications managers to develop, coordinate and lead the engagement of LCV members in advocacy.
Serve as the primary lead on the direct marketing program’s budgeting process, monitoring program revenue and expenses, analyzing and interpreting program results to consistently innovate and improve performance.
Improve segmentation and messaging to create a personal and positive experience for donors and activists through email, informed by analytics (e.g., predictive modeling, social media data mining).
Support preparation of annual revenue and expense targets and manage spending to stay within budget.
Perform other related duties as assigned.
Qualifications:
Work Experience : Required - Minimum of ten years experience in direct marketing. Experience leading strategy and execution of a mid-large scale, multi-channel, direct response fundraising operation. Must have demonstrated supervisory experience successfully managing high performing teams. Experience leading overall strategy of a robust direct marking program as well as day to day implementation of managing a complex direct marketing program. Experience utilizing analytics, data segmentation and reporting to leverage and maximize growth including upgrades and lapsed strategies. Preferred - Issue advocacy and/or electoral campaign experience. Experience working with a national organization who has state affiliates or chapters.
Skills: Ability to lead on issues of racial justice and equity. Proven leadership skills and the ability to work in a dynamic, high-pressure and often fast paced environment- balancing input while reacting quickly and efficiently- demonstrated ability to work well with tight deadlines while handling multiple assignments. Track record utilizing innovative strategies to dramatically grow membership and maximize fundraising efforts. Proven management skills and ability to foster professional development of staff. Senior leadership track record of working across all program areas to develop, coordinate and help lead messaging, volunteer recruitment and engagement for the organization. Superior interpersonal skills and the ability to work well with different personalities and balance, sometimes competing, internal constituencies. Flexible and adaptable style; a leader who can positively impact both strategic and tactical fundraising initiatives. Strong vendor management and negotiation including strong interpersonal relationships and communications.
Cultural Competence : Demonstrated awareness of one’s own cultural identity, views about difference, and the ability to learn and build on varying cultural and community norms. Commitment to equity and inclusion as organizational practice and culture. Understands how environmental issues intersect with racism, economic and social inequality in the US and has a passion for working to dismantle these systems. Interest in electoral politics and understanding of how the electoral landscape affects policy advocacy.
Working Conditions: This job operates in a professional office environment, and routinely uses standard office equipment such as computers, phones, photocopiers, and audiovisual systems. This position is largely sedentary, often standing or sitting for prolonged periods . The location of this position is flexible. Applicants need to be located in and legally authorized to work in the United States. Must be able to accommodate east coast hours (9 am - 6 pm ET) and travel for staff retreats, conferences and trainings as needed. Please note that most LCV staff are currently working remotely during the COVID-19 pandemic.
To Apply: Send cover letter and resume to hr@lcv.org with "VP, Membership & Direct Response Fundraising” in the subject line no later than February 28, 2022. No phone calls please.
LCV is an Equal Opportunity Employer committed to a racially just, equitable and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information, or any other protected status. LCV is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact hr@lcv.org.
American Academy of Orthotists & Prosthetists
Washington, DC Area
POSITION SUMMARY
This individual serves as the first point of contact and primary staff lead for customer service to Academy members. This individual also serves as the primary point of contact for general inquiries, Academy membership, and a foundation. ▪ In a cross-functional role, this individual supports the membership, education, and meetings departments. ▪ This individual aids in recruiting and retention plans for the Academy and assists with all Academy and foundation deliverables.
CORE RESPONSIBILITIES MEMBERSHIP
▪ Maintains and updates the membership database, generating reports as needed to reflect member retention and recruitment goals.
▪ Facilitates member retention by providing the highest level of member service.
▪ Assists in the retention and recruitment efforts to ensure membership goals are met.
▪ Catalogs all member contact.
▪ Coordinates the delivery of member benefits to include publication fulfillment.
▪ Participate in the monthly Membership Advocacy Council calls.
MEETINGS & EVENTS
▪ Supports the Director of Meetings in the delivery of the Academy Annual Meeting.
▪ Coordinates and promotes foundation events to include liaising with the foundation board, securing venues, personnel, hotels, transportation, registration, and fundraising
. ▪ Coordinates all virtual and in-person events to include seminars and leadership meetings.
PUBLICATIONS
▪ Maintain the inventory of the Academy’s bookstore
▪ Liaise with the Publications Committee to help coordinate book reviews and maintain a tracking log.
ADMINISTRATION
▪ Serves as the primary point of contact by answering phones and maintaining the Academy’s general website inquires.
▪ Assist the Director of Finance as needed to process credit card payments.
▪ Other duties as assigned
EXTERNAL RELATIONSHIPS This individual works closely with Academy members as the initial point of contact with the Academy as well as with outside vendors to ensure smooth operation of office facilities.
INTERNAL RELATIONSHIPS This individual reports to the Senior Director of Communications & Development and works closely with all other staff.
SPECIAL SKILLS/EXPERIENCE
▪ Outstanding telephone manner and interpersonal skills
▪ Customer service mindset
▪ Ability to utilize computer applications including general database management, Microsoft Office use and proficiency with database and spreadsheet manipulation for mail merges, charts, and graphs, and marketing platform experience.
▪ YourMembership experience is strongly preferred.
▪ Higher Logic experience is preferred.
▪ Be a self-starter as well as an independent and creative thinker with a focus on details and the ability to initiate and complete projects independently.
▪ Must be able to travel up to 10 days per year including one week at the Academy’s Annual Meeting and Scientific Symposium
▪ College degree required.
PERFORMANCE EXPECTATIONS
▪ Positive member feedback
▪ Success in meeting and exceeding deadlines
▪ Responsiveness to internal and external audiences
▪ Quality and accuracy of work product
▪ Follow-through and ownership of responsibilities
▪ Effective interpersonal communication with internal and external audiences
▪ Success in developing creative solutions and new approaches to delivering programs and services to members
Aug 26, 2021
Full time
POSITION SUMMARY
This individual serves as the first point of contact and primary staff lead for customer service to Academy members. This individual also serves as the primary point of contact for general inquiries, Academy membership, and a foundation. ▪ In a cross-functional role, this individual supports the membership, education, and meetings departments. ▪ This individual aids in recruiting and retention plans for the Academy and assists with all Academy and foundation deliverables.
CORE RESPONSIBILITIES MEMBERSHIP
▪ Maintains and updates the membership database, generating reports as needed to reflect member retention and recruitment goals.
▪ Facilitates member retention by providing the highest level of member service.
▪ Assists in the retention and recruitment efforts to ensure membership goals are met.
▪ Catalogs all member contact.
▪ Coordinates the delivery of member benefits to include publication fulfillment.
▪ Participate in the monthly Membership Advocacy Council calls.
MEETINGS & EVENTS
▪ Supports the Director of Meetings in the delivery of the Academy Annual Meeting.
▪ Coordinates and promotes foundation events to include liaising with the foundation board, securing venues, personnel, hotels, transportation, registration, and fundraising
. ▪ Coordinates all virtual and in-person events to include seminars and leadership meetings.
PUBLICATIONS
▪ Maintain the inventory of the Academy’s bookstore
▪ Liaise with the Publications Committee to help coordinate book reviews and maintain a tracking log.
ADMINISTRATION
▪ Serves as the primary point of contact by answering phones and maintaining the Academy’s general website inquires.
▪ Assist the Director of Finance as needed to process credit card payments.
▪ Other duties as assigned
EXTERNAL RELATIONSHIPS This individual works closely with Academy members as the initial point of contact with the Academy as well as with outside vendors to ensure smooth operation of office facilities.
INTERNAL RELATIONSHIPS This individual reports to the Senior Director of Communications & Development and works closely with all other staff.
SPECIAL SKILLS/EXPERIENCE
▪ Outstanding telephone manner and interpersonal skills
▪ Customer service mindset
▪ Ability to utilize computer applications including general database management, Microsoft Office use and proficiency with database and spreadsheet manipulation for mail merges, charts, and graphs, and marketing platform experience.
▪ YourMembership experience is strongly preferred.
▪ Higher Logic experience is preferred.
▪ Be a self-starter as well as an independent and creative thinker with a focus on details and the ability to initiate and complete projects independently.
▪ Must be able to travel up to 10 days per year including one week at the Academy’s Annual Meeting and Scientific Symposium
▪ College degree required.
PERFORMANCE EXPECTATIONS
▪ Positive member feedback
▪ Success in meeting and exceeding deadlines
▪ Responsiveness to internal and external audiences
▪ Quality and accuracy of work product
▪ Follow-through and ownership of responsibilities
▪ Effective interpersonal communication with internal and external audiences
▪ Success in developing creative solutions and new approaches to delivering programs and services to members
Title : Vice President, Membership & Direct Response Fundraising
Department: Development
Status : Exempt
Reports: To : Senior Vice President of Development
Positions Reporting To This Position : Director of Monthly Giving and Online Engagement, Digital Marketing Coordinator, Senior Director of Digital Fundraising
Location: Flexible
Union Position: No
Job Classification Level: M-IV
Salary Range (depending on experience): $125,000-$170,000
General Description:
LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections.
For more than 50 years, LCV has grown into a potent political force for protecting our planet and everyone who inhabits it. We have built a powerful national movement with 30 state affiliates, and grassroots and community organizing programs across the country.
LCV is hiring a Vice President of Membership & Direct Response Fundraising who will design and direct the organization’s efforts to significantly expand, engage, and diversify our base of grassroots funders and activists. The Vice President of Membership & Direct Response Fundraising is responsible for the planning, management, development and growth of the grassroots file and budget across all channels. The membership and direct response fundraising team will be growing in 2021 and 2022.
The ideal candidate is a creative, experienced marketer who is a skilled leader in both program and staff development, and committed to centering racial justice and equity in our work. LCV staff are mission driven, motivated, and strive to lead with our values of accountability, anti-racism, community, innovation, learning, and sustainability.
Responsibilities:
Lead the development of the strategies, structure, and operating systems to achieve short- and long-term direct response fundraising and advocacy program goals at LCV.
Design and consistently improve the member experience, ensuring strong donor acknowledgement, engagement, and recognition processes and activities that ultimately moves them into personal relationship-based development efforts.
Ensure that LCV’s brand and overall marketing and communications strategy is used consistently, and includes a racial justice and equity lens.
Develop a significantly more racially and generationally diverse membership base. Create a strategic and coordinated fundraising plan and schedule, centered on racial justice and equity, for both online and offline communications.
Collaborate across the fundraising team to ensure we are implementing strategies that move activists and grassroots donors up the fundraising ladder.
Through careful analytics and reporting, ensure the program maximizes revenue and return on investment.
Lead the growth marketing strategy and execution of a well-established, but constantly evolving monthly giving program, ensuring the program’s budgetary goals are accurately established and met.
Build and develop a diverse, skilled team of staff and outside vendors to ensure timely and accurate campaign execution.
Work with LCV program, development and communications managers to develop, coordinate and lead the engagement of LCV members in advocacy.
Serve as the primary lead on the direct marketing program’s budgeting process, monitoring program revenue and expenses, analyzing and interpreting program results to consistently innovate and improve performance.
Improve segmentation and messaging to create a personal and positive experience for donors and activists through email, informed by analytics (e.g., predictive modeling, social media data mining).
Support preparation of annual revenue and expense targets and manage spending to stay within budget.
Perform other related duties as assigned.
Qualifications:
Work Experience : Required - Minimum of ten years experience in direct marketing. Experience leading strategy and execution of a mid-large scale, multi-channel, direct response fundraising operation. Must have demonstrated supervisory experience successfully managing high performing teams. Experience leading overall strategy of a robust direct marking program as well as day to day implementation of managing a complex direct marketing program. Experience utilizing analytics, data segmentation and reporting to leverage and maximize growth including upgrades and lapsed strategies. Preferred - Issue advocacy and/or electoral campaign experience. Experience working with a national organization who has state affiliates or chapters.
Skills: Ability to lead on issues of racial justice and equity. Proven leadership skills and the ability to work in a dynamic, high-pressure and often fast paced environment- balancing input while reacting quickly and efficiently- demonstrated ability to work well with tight deadlines while handling multiple assignments. Track record utilizing innovative strategies to dramatically grow membership and maximize fundraising efforts. Proven management skills and ability to foster professional development of staff. Senior leadership track record of working across all program areas to develop, coordinate and help lead messaging, volunteer recruitment and engagement for the organization. Superior interpersonal skills and the ability to work well with different personalities and balance, sometimes competing, internal constituencies. Flexible and adaptable style; a leader who can positively impact both strategic and tactical fundraising initiatives. Strong vendor management and negotiation including strong interpersonal relationships and communications.
Cultural Competence : Demonstrated awareness of one’s own cultural identity, views about difference, and the ability to learn and build on varying cultural and community norms. Commitment to equity and inclusion as organizational practice and culture. Understands how environmental issues intersect with racism, economic and social inequality in the US and has a passion for working to dismantle these systems. Interest in electoral politics and understanding of how the electoral landscape affects policy advocacy.
Working Conditions: This job operates in a professional office environment, and routinely uses standard office equipment such as computers, phones, photocopiers, and audiovisual systems. This position is largely sedentary, often standing or sitting for prolonged periods. The location of this position is flexible. Must be able to accommodate east coast hours (9 am - 6 pm ET) and travel for staff retreats, conferences and trainings, as needed. Please note that all LCV staff are currently working remotely during the COVID-19 pandemic.
To Apply: Send cover letter and resume to hr@lcv.org with "VP, Membership & Direct Response Fundraising” in the subject line no later than June 27, 2021. No phone calls please.
LCV is an Equal Opportunity Employer committed to a racially just, equitable and inclusive workplace.
Jun 04, 2021
Full time
Title : Vice President, Membership & Direct Response Fundraising
Department: Development
Status : Exempt
Reports: To : Senior Vice President of Development
Positions Reporting To This Position : Director of Monthly Giving and Online Engagement, Digital Marketing Coordinator, Senior Director of Digital Fundraising
Location: Flexible
Union Position: No
Job Classification Level: M-IV
Salary Range (depending on experience): $125,000-$170,000
General Description:
LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections.
For more than 50 years, LCV has grown into a potent political force for protecting our planet and everyone who inhabits it. We have built a powerful national movement with 30 state affiliates, and grassroots and community organizing programs across the country.
LCV is hiring a Vice President of Membership & Direct Response Fundraising who will design and direct the organization’s efforts to significantly expand, engage, and diversify our base of grassroots funders and activists. The Vice President of Membership & Direct Response Fundraising is responsible for the planning, management, development and growth of the grassroots file and budget across all channels. The membership and direct response fundraising team will be growing in 2021 and 2022.
The ideal candidate is a creative, experienced marketer who is a skilled leader in both program and staff development, and committed to centering racial justice and equity in our work. LCV staff are mission driven, motivated, and strive to lead with our values of accountability, anti-racism, community, innovation, learning, and sustainability.
Responsibilities:
Lead the development of the strategies, structure, and operating systems to achieve short- and long-term direct response fundraising and advocacy program goals at LCV.
Design and consistently improve the member experience, ensuring strong donor acknowledgement, engagement, and recognition processes and activities that ultimately moves them into personal relationship-based development efforts.
Ensure that LCV’s brand and overall marketing and communications strategy is used consistently, and includes a racial justice and equity lens.
Develop a significantly more racially and generationally diverse membership base. Create a strategic and coordinated fundraising plan and schedule, centered on racial justice and equity, for both online and offline communications.
Collaborate across the fundraising team to ensure we are implementing strategies that move activists and grassroots donors up the fundraising ladder.
Through careful analytics and reporting, ensure the program maximizes revenue and return on investment.
Lead the growth marketing strategy and execution of a well-established, but constantly evolving monthly giving program, ensuring the program’s budgetary goals are accurately established and met.
Build and develop a diverse, skilled team of staff and outside vendors to ensure timely and accurate campaign execution.
Work with LCV program, development and communications managers to develop, coordinate and lead the engagement of LCV members in advocacy.
Serve as the primary lead on the direct marketing program’s budgeting process, monitoring program revenue and expenses, analyzing and interpreting program results to consistently innovate and improve performance.
Improve segmentation and messaging to create a personal and positive experience for donors and activists through email, informed by analytics (e.g., predictive modeling, social media data mining).
Support preparation of annual revenue and expense targets and manage spending to stay within budget.
Perform other related duties as assigned.
Qualifications:
Work Experience : Required - Minimum of ten years experience in direct marketing. Experience leading strategy and execution of a mid-large scale, multi-channel, direct response fundraising operation. Must have demonstrated supervisory experience successfully managing high performing teams. Experience leading overall strategy of a robust direct marking program as well as day to day implementation of managing a complex direct marketing program. Experience utilizing analytics, data segmentation and reporting to leverage and maximize growth including upgrades and lapsed strategies. Preferred - Issue advocacy and/or electoral campaign experience. Experience working with a national organization who has state affiliates or chapters.
Skills: Ability to lead on issues of racial justice and equity. Proven leadership skills and the ability to work in a dynamic, high-pressure and often fast paced environment- balancing input while reacting quickly and efficiently- demonstrated ability to work well with tight deadlines while handling multiple assignments. Track record utilizing innovative strategies to dramatically grow membership and maximize fundraising efforts. Proven management skills and ability to foster professional development of staff. Senior leadership track record of working across all program areas to develop, coordinate and help lead messaging, volunteer recruitment and engagement for the organization. Superior interpersonal skills and the ability to work well with different personalities and balance, sometimes competing, internal constituencies. Flexible and adaptable style; a leader who can positively impact both strategic and tactical fundraising initiatives. Strong vendor management and negotiation including strong interpersonal relationships and communications.
Cultural Competence : Demonstrated awareness of one’s own cultural identity, views about difference, and the ability to learn and build on varying cultural and community norms. Commitment to equity and inclusion as organizational practice and culture. Understands how environmental issues intersect with racism, economic and social inequality in the US and has a passion for working to dismantle these systems. Interest in electoral politics and understanding of how the electoral landscape affects policy advocacy.
Working Conditions: This job operates in a professional office environment, and routinely uses standard office equipment such as computers, phones, photocopiers, and audiovisual systems. This position is largely sedentary, often standing or sitting for prolonged periods. The location of this position is flexible. Must be able to accommodate east coast hours (9 am - 6 pm ET) and travel for staff retreats, conferences and trainings, as needed. Please note that all LCV staff are currently working remotely during the COVID-19 pandemic.
To Apply: Send cover letter and resume to hr@lcv.org with "VP, Membership & Direct Response Fundraising” in the subject line no later than June 27, 2021. No phone calls please.
LCV is an Equal Opportunity Employer committed to a racially just, equitable and inclusive workplace.
POSITION OVERVIEW
At TED we seek to bridge, include, diversify because we truly believe ideas are for everyone. It is important to us to attract individuals from diverse backgrounds who are curious about the world and interested in helping us spread ideas far and wide.
The TED Media team is responsible for getting TED Talks seen and heard well beyond the stage by leveraging a diverse set of functions including: video production, new content development, brand creative services, audience development, marketing, editorial, language translations and content licensing and distribution. Between our critically acclaimed, award-winning sites and apps and highly engaged audiences on YouTube, LinkedIn, Spotify, Apple and other platforms, our content is streamed and listened to well over 3 billion times annually. We pride ourselves on working collaboratively across teams and functions to develop innovative solutions in support of our mission of “Ideas Worth Spreading.”
The Media Team Executive Assistant / Operations Manager is responsible for supporting the administrative and operational needs of TED’s Media department, under the direct supervision of the Head of Media. Tasks include providing executive support for the Head of Media; planning and executing departmental meetings; supporting budget planning and tracking; workflow and process optimization and light research and writing assignments.
The ideal candidate will be a self-starter who thrives in a dynamic and collaborative work environment; demonstrates a flexible and adaptable work style; and has exceptional communication, writing and organizational skills. Experience working with project management tools, databases and spreadsheets preferred, and some prior executive assistant experience is a must.
The role is roughly 60% operational, 40% administrative, with opportunity for growth into a full-time operational role in time.
RESPONSIBILITIES
Manage a tightly packed and constantly changing daily schedule of meetings, interviews, and calls in order to optimize the HOM’s time, continuously looking for ways to create efficiency and ease
Support HOM in planning and executing senior team off-sites, including agenda-setting, finding venue and planning activities
Provide budget planning support, including managing budget documents and interfacing with accounting and finance departments to maintain up-to-date records
Create Keynote presentations
Oversee on-boarding of new Media team members in coordination with HR/admin department
Oversee and plan annual department-level meetings, all-hands and key communications
Manage and reconcile expense reports for HOM
Manage HOM travel logistics and hotel accommodations
Attend Coordinator meetings on behalf of Media department
Work with Office Manager and other Coordinators on org-wide initiatives
Provide create/production support on select special projects
QUALIFICATIONS / SKILLS
B.A. or B.S. degree
Minimum 2-3 years of work experience, preferably in a coordinator or EA role
Thrives in a dynamic and passionate work environment
Demonstrates a flexible and adaptable work style that responds quickly and efficiently to things as they happen
Finds joy in detail, administrative tasks, efficiency, logistics, quality, and media production.
Exceptional communication, writing and organizational skills
Fluency with Slack, BlueJeans, Zoom, Google Suite, Microsoft Suite; experience with Adobe Creative Suite a plus
Strong Keynote/Powerpoint skills
Naturally inquisitive and analytical
Some experience with standard digital measurement tools: e.g. Google Analytics, etc.
Extremely detail-oriented, organized and self-sufficient
Capable of multitasking in a fast-paced environment
Able to execute tasks with minimal guidance
Willingness to contribute however possible to ensure overall effectiveness of position
Basic bookkeeping, expense reports, and credit card statement processing experience
Able to work in a startup-like environment, where everyone wears multiples hats and priorities regularly shift
Passionate about TED's mission
BENEFITS
Full health benefits (medical, dental, vision) 100% paid by TED for employees
Paid family leave
Work-life balance encouraged (TED closes for a 2-week summer break and 1-week winter break plus you're eligible for additional paid time off)
Free OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being
401k with match
May 13, 2021
Full time
POSITION OVERVIEW
At TED we seek to bridge, include, diversify because we truly believe ideas are for everyone. It is important to us to attract individuals from diverse backgrounds who are curious about the world and interested in helping us spread ideas far and wide.
The TED Media team is responsible for getting TED Talks seen and heard well beyond the stage by leveraging a diverse set of functions including: video production, new content development, brand creative services, audience development, marketing, editorial, language translations and content licensing and distribution. Between our critically acclaimed, award-winning sites and apps and highly engaged audiences on YouTube, LinkedIn, Spotify, Apple and other platforms, our content is streamed and listened to well over 3 billion times annually. We pride ourselves on working collaboratively across teams and functions to develop innovative solutions in support of our mission of “Ideas Worth Spreading.”
The Media Team Executive Assistant / Operations Manager is responsible for supporting the administrative and operational needs of TED’s Media department, under the direct supervision of the Head of Media. Tasks include providing executive support for the Head of Media; planning and executing departmental meetings; supporting budget planning and tracking; workflow and process optimization and light research and writing assignments.
The ideal candidate will be a self-starter who thrives in a dynamic and collaborative work environment; demonstrates a flexible and adaptable work style; and has exceptional communication, writing and organizational skills. Experience working with project management tools, databases and spreadsheets preferred, and some prior executive assistant experience is a must.
The role is roughly 60% operational, 40% administrative, with opportunity for growth into a full-time operational role in time.
RESPONSIBILITIES
Manage a tightly packed and constantly changing daily schedule of meetings, interviews, and calls in order to optimize the HOM’s time, continuously looking for ways to create efficiency and ease
Support HOM in planning and executing senior team off-sites, including agenda-setting, finding venue and planning activities
Provide budget planning support, including managing budget documents and interfacing with accounting and finance departments to maintain up-to-date records
Create Keynote presentations
Oversee on-boarding of new Media team members in coordination with HR/admin department
Oversee and plan annual department-level meetings, all-hands and key communications
Manage and reconcile expense reports for HOM
Manage HOM travel logistics and hotel accommodations
Attend Coordinator meetings on behalf of Media department
Work with Office Manager and other Coordinators on org-wide initiatives
Provide create/production support on select special projects
QUALIFICATIONS / SKILLS
B.A. or B.S. degree
Minimum 2-3 years of work experience, preferably in a coordinator or EA role
Thrives in a dynamic and passionate work environment
Demonstrates a flexible and adaptable work style that responds quickly and efficiently to things as they happen
Finds joy in detail, administrative tasks, efficiency, logistics, quality, and media production.
Exceptional communication, writing and organizational skills
Fluency with Slack, BlueJeans, Zoom, Google Suite, Microsoft Suite; experience with Adobe Creative Suite a plus
Strong Keynote/Powerpoint skills
Naturally inquisitive and analytical
Some experience with standard digital measurement tools: e.g. Google Analytics, etc.
Extremely detail-oriented, organized and self-sufficient
Capable of multitasking in a fast-paced environment
Able to execute tasks with minimal guidance
Willingness to contribute however possible to ensure overall effectiveness of position
Basic bookkeeping, expense reports, and credit card statement processing experience
Able to work in a startup-like environment, where everyone wears multiples hats and priorities regularly shift
Passionate about TED's mission
BENEFITS
Full health benefits (medical, dental, vision) 100% paid by TED for employees
Paid family leave
Work-life balance encouraged (TED closes for a 2-week summer break and 1-week winter break plus you're eligible for additional paid time off)
Free OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being
401k with match
Title : Digital Marketing Coordinator
Department: Membership & Online Engagement
Status : Exempt
Reports To : Senior Director of Digital Strategy
Positions Reporting To This Position: None
Location: Flexible
Union Position: Yes
Job Classification Level: B
Salary Range (depending on experience): $52,000 - $61,000
General Description :
LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections.
Our over 2 million members, our volunteers and staff, and our more than 30 state affiliates (together, the Conservation Voter Movement) work for a more just and equitable democracy, where people—not polluters—determine our future. This movement is an influential national network with unparalleled influence in Washington, DC, in state capitals, and in communities around the country. We are unmatched in our ability to ensure meaningful action on our key issues. We aim to bring people and communities together across racial, geographic, political, religious, economic and other differences toward collective goals instead of dividing us from one another.
LCV is hiring a Digital Marketing Coordinator to project manage LCV’s advertising program and grow our email and mobile list, with an emphasis on building a more racially diverse and engaged community. The Digital Marketing Coordinator will work closely with the Senior Director of Digital Strategy and our consultants to execute LCV’s advertising and lead-generation strategies, giving feedback on content and helping to direct creative. Primary goals include expanding LCV’s email marketing and mobile audience, diversifying the demographics of LCV’s online community, project managing digital advertising campaigns, managing relationships with vendors, and lifting up the LCV brand in the digital space. This role is an excellent opportunity for an integrative thinker to be a part of an innovative and dynamic team that runs groundbreaking online campaigns to promote environmental policies and priorities.
Responsibilities :
Coordinate advertising campaigns across social media platforms, display and search, and media outlets.
Work across the organization to help pilot programs aimed at building a more racially diverse online community to reflect the climate movement and work together on issue advocacy campaigns.
Set up a portion of ads in-house using tools like Facebook Business Manager and Google Ads.
Assist in identifying and developing dynamic creative that engages and mobilizes LCV’s existing activist base, and reaches new audiences, including communities of color.
Project manage the majority of our lead generation work with consultants on direct-to-donate and donor acquisition campaigns.
Work with our cross-departmental data teams to efficiently and accurately track our membership growth, reengagement, and donor work. Lead tracking and reporting to measure the success of online campaigns.
Serve as the primary point of contact at LCV for all data-sharing collaborations such as joint actions with our state partners and other allied organizations and lead the entire process from start to finish.
Manage list buying efforts.
Carefully track budget for list acquisition.
Assist the Chispa Digital Campaigns Manager, Associate Member Programs Manager, and the Youth Digital Campaigns Manager in their respective online growth campaigns.
Work with the Government Affairs and Community and Civic Engagement departments to help project manage campaigns to meet grant requirements and drive campaign messages.
Actively apply a racial justice and equity lens to LCV paid online communications under their purview, with an increased emphasis on member education of issues, environmental or otherwise.
Find ways to support and lift LCV’s brand in the digital space and expand our messaging on racial justice and equity priorities.
Perform other duties as assigned.
Qualifications :
Work Experience: Required - At least 2-4 years of professional experience in paid media, online advocacy, or digital marketing. Experience writing, creating, and/or curating compelling content. Experience with lead generation and campaigns built for conversion both organically and through paid advertisements on a wide variety of platforms. Experience tracking budgets and using data-driven methods to measure the success of campaigns. Experience working in Facebook Business Manager and Google ads. Experience with project management. Preferred - Experience in a nonprofit, political organization, agency, or campaign. Experience with SEM, eCRM, Salesforce, SEO, or analytic experience. Experience with NGP VAN.
Skills: Required - Forward thinking, innovative and creative mindset who understands and is enthusiastic about the urgent need to build a stronger base of diverse online supporters; excellent communicator and copywriter with an ability to use both data and intuition to inform decisions; able to work independently and in a fast-paced environment; enthusiastic team player. Preferred - Familiarity in Adobe CS programs (InDesign, Photoshop, Illustrator). Familiarity with Salesforce and analyzing data to draw actionable insights.
Cultural Competence: Shares our commitment to increasing racial diversity in our movement and organization, integrating racial justice and equity into the work we do, and ensuring an inclusive organizational culture. Passionate about protecting the environment and communities impacted by climate change and advancing environmental justice.
Conditions: Must be willing and able to work overtime as needed. The location of this position is flexible. Please note that all LCV staff are currently working remotely during the COVID-19 pandemic.
To Apply : Send cover letter and resume to hr@lcv.org with “Digital Marketing Coordinator” in the subject line by March 14, 2021. No phone calls please.
LCV is an Equal Opportunity Employer committed to a racially just, equitable and inclusive workplace.
Feb 24, 2021
Full time
Title : Digital Marketing Coordinator
Department: Membership & Online Engagement
Status : Exempt
Reports To : Senior Director of Digital Strategy
Positions Reporting To This Position: None
Location: Flexible
Union Position: Yes
Job Classification Level: B
Salary Range (depending on experience): $52,000 - $61,000
General Description :
LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections.
Our over 2 million members, our volunteers and staff, and our more than 30 state affiliates (together, the Conservation Voter Movement) work for a more just and equitable democracy, where people—not polluters—determine our future. This movement is an influential national network with unparalleled influence in Washington, DC, in state capitals, and in communities around the country. We are unmatched in our ability to ensure meaningful action on our key issues. We aim to bring people and communities together across racial, geographic, political, religious, economic and other differences toward collective goals instead of dividing us from one another.
LCV is hiring a Digital Marketing Coordinator to project manage LCV’s advertising program and grow our email and mobile list, with an emphasis on building a more racially diverse and engaged community. The Digital Marketing Coordinator will work closely with the Senior Director of Digital Strategy and our consultants to execute LCV’s advertising and lead-generation strategies, giving feedback on content and helping to direct creative. Primary goals include expanding LCV’s email marketing and mobile audience, diversifying the demographics of LCV’s online community, project managing digital advertising campaigns, managing relationships with vendors, and lifting up the LCV brand in the digital space. This role is an excellent opportunity for an integrative thinker to be a part of an innovative and dynamic team that runs groundbreaking online campaigns to promote environmental policies and priorities.
Responsibilities :
Coordinate advertising campaigns across social media platforms, display and search, and media outlets.
Work across the organization to help pilot programs aimed at building a more racially diverse online community to reflect the climate movement and work together on issue advocacy campaigns.
Set up a portion of ads in-house using tools like Facebook Business Manager and Google Ads.
Assist in identifying and developing dynamic creative that engages and mobilizes LCV’s existing activist base, and reaches new audiences, including communities of color.
Project manage the majority of our lead generation work with consultants on direct-to-donate and donor acquisition campaigns.
Work with our cross-departmental data teams to efficiently and accurately track our membership growth, reengagement, and donor work. Lead tracking and reporting to measure the success of online campaigns.
Serve as the primary point of contact at LCV for all data-sharing collaborations such as joint actions with our state partners and other allied organizations and lead the entire process from start to finish.
Manage list buying efforts.
Carefully track budget for list acquisition.
Assist the Chispa Digital Campaigns Manager, Associate Member Programs Manager, and the Youth Digital Campaigns Manager in their respective online growth campaigns.
Work with the Government Affairs and Community and Civic Engagement departments to help project manage campaigns to meet grant requirements and drive campaign messages.
Actively apply a racial justice and equity lens to LCV paid online communications under their purview, with an increased emphasis on member education of issues, environmental or otherwise.
Find ways to support and lift LCV’s brand in the digital space and expand our messaging on racial justice and equity priorities.
Perform other duties as assigned.
Qualifications :
Work Experience: Required - At least 2-4 years of professional experience in paid media, online advocacy, or digital marketing. Experience writing, creating, and/or curating compelling content. Experience with lead generation and campaigns built for conversion both organically and through paid advertisements on a wide variety of platforms. Experience tracking budgets and using data-driven methods to measure the success of campaigns. Experience working in Facebook Business Manager and Google ads. Experience with project management. Preferred - Experience in a nonprofit, political organization, agency, or campaign. Experience with SEM, eCRM, Salesforce, SEO, or analytic experience. Experience with NGP VAN.
Skills: Required - Forward thinking, innovative and creative mindset who understands and is enthusiastic about the urgent need to build a stronger base of diverse online supporters; excellent communicator and copywriter with an ability to use both data and intuition to inform decisions; able to work independently and in a fast-paced environment; enthusiastic team player. Preferred - Familiarity in Adobe CS programs (InDesign, Photoshop, Illustrator). Familiarity with Salesforce and analyzing data to draw actionable insights.
Cultural Competence: Shares our commitment to increasing racial diversity in our movement and organization, integrating racial justice and equity into the work we do, and ensuring an inclusive organizational culture. Passionate about protecting the environment and communities impacted by climate change and advancing environmental justice.
Conditions: Must be willing and able to work overtime as needed. The location of this position is flexible. Please note that all LCV staff are currently working remotely during the COVID-19 pandemic.
To Apply : Send cover letter and resume to hr@lcv.org with “Digital Marketing Coordinator” in the subject line by March 14, 2021. No phone calls please.
LCV is an Equal Opportunity Employer committed to a racially just, equitable and inclusive workplace.
Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. The National Wildlife Federation believes that in order to save wildlife and ourselves, we need to ensure that all Americans have access to clean air and water, safe communities, easy and equitable access to nature, and protection from the ravages of climate change. These basic needs, equally necessary and urgent for all people, are foundational to bringing the conservation movement and ethos into the 21st century.
One of the National Wildlife Federation’s signature conservation programs is Garden for Wildlife™. For more than 45 years, this program has been inspiring people to plant on behalf of wildlife where the live, work, play, learn and worship.
To advance our mission, we are seeking a full-time Marketing Director for Garden for Wildlife™ to join our staff, working out of our Reston, VA, office with telework options. (Due to COVID-19 all employees are working remotely until we make return to work decisions). In this role you will lead the new Garden for Wildlife™ Enterprise (GFWE) digital marketing strategy and campaigns to drive product sales and community growth to expand access to native plants and trees, scale the conservation impact, and create an engaged and diverse community of wildlife gardeners – effectively revolutionizing the way all people plant to benefit wildlife and communities.
The GFWE is an independent business unit within the Innovation and Growth division and this position reports directly to the Head of Garden for Wildlife/AVP and is a team player in the Garden for Wildlife senior team that includes the directors of GFWE Operations and Growth, Tech Product Owner, and Finance. You will lead the strategy and execution of all B2C marketing and communication efforts, including brand experience, messaging, and identity, as well as direct product sales and marketing campaigns, in order to meet the revenue and impact goals of the business.
This role assures:
1) Garden for Wildlife™ brand consistency through every consumer touchpoint
2) Optimized customer experience and community engagement
3) Product visibility and sales primarily through digital marketing
You will ultimately grow revenue and participation via a platform that seamlessly engages environmentally minded gardeners through personalized experience that connects: DIY solutions, science-based data, and mapping for impact with a passionate interactive community.
In this role you will:
Oversee marketing and communication strategies, tactics and messaging maximizing purchasing performance to achieve sales targets and revenue goals. This includes the development and execution of digital, SEO, and paid social advertising programs for the business.
Effectively manage the marketing budget and spend to maximize efficiencies and optimize campaign performance.
Recruit and manage a diverse and dynamic team that will drive strategy, growth and impact. Direct reports will include GFWE Digital Media Manager, Community Manager, and close collaboration with the GFWE Web content coordinator and Tech Product owner.
Propel an equity and justice culture across all enterprise departments, ensuring this culture is imbedded into hiring and business practices, vendor relationships, corporate partnerships and product offerings, as well as inclusivity and diversity in advertising, content development and storytelling.
Manage media agency, brand, and creative consultants to ensure effectiveness of paid campaigns and the brand integrity and quality deliverables.
Ensure all customer touchpoints reinforce an equitable and inclusive brand experience and represents a diversity of customers.
Successfully collaborate with internal National Wildlife Federation marketing membership digital teams, to connect the GFWE with other Garden for Wildlife™ related programs or campaigns and to leverage appropriate NWF house channels to drive awareness of brand and purchase of product offerings
Qualifications:
Minimum seven years of national consumer marketing leadership experience in e-commerce digital platforms.
Demonstrable experience in designing and implementing successful digital marketing campaigns and revenue growth.
Strong understanding of how all current digital marketing channels function.
Demonstrated success in brand campaigns to growing and building new initiatives or businesses.
Solid knowledge of online marketing tools and best practices.
Preferred Experience:
Knowledge of market drivers for the millennial audience and gardening industry
MBA in Marketing
Important Success Factors:
A leader who can thrive in an entrepreneurial environment and work independently as well as collaboratively with all levels of the organization.
Strong negotiator, decision-maker, and communicator.
Self-motivated, detail oriented, and able to work independently with minimal supervision.
Growth, innovation and customer-first mindset
Enthusiasm for conservation issues.
Leadership Competencies
Self-Awareness and Learning - Demonstrates awareness of multiple group identities and their attendant dynamics and consistently bring a high level of self-awareness, empathy, and social skills to work and interpersonal interactions and commit to build our awareness through continued learning.
Authentic Relationships and Partnerships – Proactively builds and sustains robust, authentic, productive working relationships with colleagues and community partners across race and other group identities
Direct Communication - Communicates in ways that honor each person’s inherent dignity and agency, including our own, and lead with respect and compassion.
Supervision and Power sharing – Brings an awareness of culture and difference into our supervisory relationships and work to authentically share power to bring out the best in others.
Innovation - Seeks solutions by cultivating empathy, taking risks, trying new approaches, learning from mistakes, learning from each other, and continually improving our efforts. We are courageous and proactive about developing solutions that are rooted in principles of equity and justice.
Equity Analysis and Action - Clearly and consistently articulates a sophisticated understanding of equity across social groups and structural racism, and the centrality of this analysis to the work we do and how we operate at NWF. We integrate that knowledge into work projects and interactions by addressing structural implications and disproportionate impacts of policies, activities, and decisions on race, class and other group identities within the context of job responsibilities and projects.
Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus.
Application:
Applications will be reviewed on a rolling basis.
The salary range for this position is currently $110,000 - $120,000 annually, dependent upon qualifications and experience.
The National Wildlife Federation values work-life balance and a family-friendly atmosphere. Our paid time-off includes 3 weeks of vacation leave, open wellbeing leave, 10 paid holidays, 3 floating holidays, a week-long winter break, and additional leave options, per year. In addition, our benefits package includes medical, dental, and vision insurance, company paid life insurance, AD&D, short- and long-term disability, 16 weeks of paid FMLA leave, 403b retirement plan with employer matching and annual contribution, adoption benefits, and flexible work options including telecommuting, non-traditional work hours, and compressed work weeks. Applicants are invited to learn more about National Wildlife Federation’s benefits package at https://www.nwf.org/About-Us/Careers
We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train, compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity .
If you have a disability and require an accommodation or assistance with our online application process, please tell us how we can help by calling us at 703-438-6244.
The requirements listed in our job descriptions are guidelines, not hard and fast rules, and if you have 75% of the qualifications listed we encourage you to apply. Your experience refers to paid and unpaid experience, including volunteer work, which helps build the competencies, knowledge, and skills that translates directly to our openings. Applying gives you the opportunity to be considered.
Candidates should submit a cover letter and resume.
If selected for this position, a background check will be conducted.
Dec 01, 2020
Full time
Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. The National Wildlife Federation believes that in order to save wildlife and ourselves, we need to ensure that all Americans have access to clean air and water, safe communities, easy and equitable access to nature, and protection from the ravages of climate change. These basic needs, equally necessary and urgent for all people, are foundational to bringing the conservation movement and ethos into the 21st century.
One of the National Wildlife Federation’s signature conservation programs is Garden for Wildlife™. For more than 45 years, this program has been inspiring people to plant on behalf of wildlife where the live, work, play, learn and worship.
To advance our mission, we are seeking a full-time Marketing Director for Garden for Wildlife™ to join our staff, working out of our Reston, VA, office with telework options. (Due to COVID-19 all employees are working remotely until we make return to work decisions). In this role you will lead the new Garden for Wildlife™ Enterprise (GFWE) digital marketing strategy and campaigns to drive product sales and community growth to expand access to native plants and trees, scale the conservation impact, and create an engaged and diverse community of wildlife gardeners – effectively revolutionizing the way all people plant to benefit wildlife and communities.
The GFWE is an independent business unit within the Innovation and Growth division and this position reports directly to the Head of Garden for Wildlife/AVP and is a team player in the Garden for Wildlife senior team that includes the directors of GFWE Operations and Growth, Tech Product Owner, and Finance. You will lead the strategy and execution of all B2C marketing and communication efforts, including brand experience, messaging, and identity, as well as direct product sales and marketing campaigns, in order to meet the revenue and impact goals of the business.
This role assures:
1) Garden for Wildlife™ brand consistency through every consumer touchpoint
2) Optimized customer experience and community engagement
3) Product visibility and sales primarily through digital marketing
You will ultimately grow revenue and participation via a platform that seamlessly engages environmentally minded gardeners through personalized experience that connects: DIY solutions, science-based data, and mapping for impact with a passionate interactive community.
In this role you will:
Oversee marketing and communication strategies, tactics and messaging maximizing purchasing performance to achieve sales targets and revenue goals. This includes the development and execution of digital, SEO, and paid social advertising programs for the business.
Effectively manage the marketing budget and spend to maximize efficiencies and optimize campaign performance.
Recruit and manage a diverse and dynamic team that will drive strategy, growth and impact. Direct reports will include GFWE Digital Media Manager, Community Manager, and close collaboration with the GFWE Web content coordinator and Tech Product owner.
Propel an equity and justice culture across all enterprise departments, ensuring this culture is imbedded into hiring and business practices, vendor relationships, corporate partnerships and product offerings, as well as inclusivity and diversity in advertising, content development and storytelling.
Manage media agency, brand, and creative consultants to ensure effectiveness of paid campaigns and the brand integrity and quality deliverables.
Ensure all customer touchpoints reinforce an equitable and inclusive brand experience and represents a diversity of customers.
Successfully collaborate with internal National Wildlife Federation marketing membership digital teams, to connect the GFWE with other Garden for Wildlife™ related programs or campaigns and to leverage appropriate NWF house channels to drive awareness of brand and purchase of product offerings
Qualifications:
Minimum seven years of national consumer marketing leadership experience in e-commerce digital platforms.
Demonstrable experience in designing and implementing successful digital marketing campaigns and revenue growth.
Strong understanding of how all current digital marketing channels function.
Demonstrated success in brand campaigns to growing and building new initiatives or businesses.
Solid knowledge of online marketing tools and best practices.
Preferred Experience:
Knowledge of market drivers for the millennial audience and gardening industry
MBA in Marketing
Important Success Factors:
A leader who can thrive in an entrepreneurial environment and work independently as well as collaboratively with all levels of the organization.
Strong negotiator, decision-maker, and communicator.
Self-motivated, detail oriented, and able to work independently with minimal supervision.
Growth, innovation and customer-first mindset
Enthusiasm for conservation issues.
Leadership Competencies
Self-Awareness and Learning - Demonstrates awareness of multiple group identities and their attendant dynamics and consistently bring a high level of self-awareness, empathy, and social skills to work and interpersonal interactions and commit to build our awareness through continued learning.
Authentic Relationships and Partnerships – Proactively builds and sustains robust, authentic, productive working relationships with colleagues and community partners across race and other group identities
Direct Communication - Communicates in ways that honor each person’s inherent dignity and agency, including our own, and lead with respect and compassion.
Supervision and Power sharing – Brings an awareness of culture and difference into our supervisory relationships and work to authentically share power to bring out the best in others.
Innovation - Seeks solutions by cultivating empathy, taking risks, trying new approaches, learning from mistakes, learning from each other, and continually improving our efforts. We are courageous and proactive about developing solutions that are rooted in principles of equity and justice.
Equity Analysis and Action - Clearly and consistently articulates a sophisticated understanding of equity across social groups and structural racism, and the centrality of this analysis to the work we do and how we operate at NWF. We integrate that knowledge into work projects and interactions by addressing structural implications and disproportionate impacts of policies, activities, and decisions on race, class and other group identities within the context of job responsibilities and projects.
Your actions are expected to reflect the staff values of the National Wildlife Federation: collaboration, mindfulness, empowerment, inclusivity, and mission focus.
Application:
Applications will be reviewed on a rolling basis.
The salary range for this position is currently $110,000 - $120,000 annually, dependent upon qualifications and experience.
The National Wildlife Federation values work-life balance and a family-friendly atmosphere. Our paid time-off includes 3 weeks of vacation leave, open wellbeing leave, 10 paid holidays, 3 floating holidays, a week-long winter break, and additional leave options, per year. In addition, our benefits package includes medical, dental, and vision insurance, company paid life insurance, AD&D, short- and long-term disability, 16 weeks of paid FMLA leave, 403b retirement plan with employer matching and annual contribution, adoption benefits, and flexible work options including telecommuting, non-traditional work hours, and compressed work weeks. Applicants are invited to learn more about National Wildlife Federation’s benefits package at https://www.nwf.org/About-Us/Careers
We strive to increase diversity, equity, inclusion and justice (DEIJ) in all elements of our work and with our partners to support the interdependent needs of wildlife and people in a rapidly changing world. We recruit, employ, train, compensate, and promote regardless of race, religion, creed, national origin, ancestry, sex (including pregnancy), sexual orientation, gender identity (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, genetic information, past, current, or prospective service in the uniformed services, or any other characteristic protected under applicable federal, state, or local law. We are proud to be an equal opportunity employer. Applicants are invited to learn more about National Wildlife Federation’s commitment to diversity, equity, and inclusion at nwf.org/equity .
If you have a disability and require an accommodation or assistance with our online application process, please tell us how we can help by calling us at 703-438-6244.
The requirements listed in our job descriptions are guidelines, not hard and fast rules, and if you have 75% of the qualifications listed we encourage you to apply. Your experience refers to paid and unpaid experience, including volunteer work, which helps build the competencies, knowledge, and skills that translates directly to our openings. Applying gives you the opportunity to be considered.
Candidates should submit a cover letter and resume.
If selected for this position, a background check will be conducted.