Marketing Vendor and Events Manager - REMOTE

Marketing Vendor and Events Manager - REMOTE

Marketing · Remote,

This position is 100% remote; candidates must be based in the U.S. 

About BayWa r.e.  

BayWa r.e. Solar Systems LLC (BayWa r.e.) is dedicated to supporting local, independent installers -- the foundation of a robust and healthy solar industry. We offer best-in-class products coupled with unrivaled customer support and a growing suite of services aimed at helping installation companies run more efficiently.  

For our employees, the tangible value in our company comes from the growth opportunities available to those with initiative and curiosity. We believe that the work is the boss: figure out what needs to get done and then it’s all hands-on deck.  

We are a company that believes culture is our backbone. Want to get to know us better? Check out our e-magazine, Solar Review.

About the Position: 

The Marketing Vendor & Events Manager spearheads the organization’s virtual and on-site event strategy, including execution and return on investment of trade shows, conference, local events, and the planning and hosting of the organization’s industry events. The Manager works closely with the marketing team to determine key events, handle attendance from start-to-finish (registration, attendance, etc.), and prove return on investment (ROI).  This role is also responsible for building and maintaining strong and engaging relationships with different stakeholders, namely our vendor partners, industry partners and the Sales Team.

KEY ACCOUNTABILITIES:

• Event Identification & Management: 30%
• Stakeholder Relationship Management: 30%
• Sales Enablement: 20%
• Lead Management & Processing: 5%
• SWAG: 5%
• Ancillary: 10%

DUTIES AND RESPONSIBILITIES:

• Event Identification & Management: 30%
  • Spearheads and collaborates with internal and external event stakeholders to develop and align event strategy and objectives for both new and existing key events including SPI, Business Leadership Summit, Intersolar off-site lounge, and NABCEP.
  • Identifies and coordinates event opportunities (both virtual and in-person) that capture our target audiences, creates goals and a vision for engagement, recommends enhancements to ensure event success, follow-through to the finish, and assessment/reporting on event success.
  • Proactively observes the ever-changing landscape of all event opportunities (virtual and in-person), keeps the team informed, and makes recommendations on events that are well-aligned with the company’s goals.
  • Oversees and coordinates the securing of event spaces, negotiating budgets and contracts, booking rooms for sales and internal reps, coordinating on design, video needs, catering, and all communications related to the events.
  • Mitigates and resolves unforeseen event problems and/or risk.
  • Creates and maintains a calendar of events and collaborates with the marketing team to align the events calendar with marketing campaigns.
  • Partners with the marketing team on event campaigns and communications, survey data, and managing event leads.
  • Assists with event budgets, ensuring events are cost-effective, can deliver high quality leads and generate a pipeline, while maximizing the ROI of each event.
• Stakeholder Relationship Management: 30%
  • Collaborates with vendor marketing teams to ensure alignment on our marketing plans and goals, tracking deliverables, coop funds, and general marketing agreements.
  • Manages Marketing Developing Funds (MDF),including invoicing and tracking agreements and MDF deliverables, reports on progress, and gathers feedback.
  • Identifies key vendor event engagement opportunities.
  • Partners with our industry partners on sponsorship opportunities.
  • Collaborates with the regional sales teams to build on CSR initiatives, collect input, identify opportunities for sales and marketing campaigns and collaborations, and reports back to the marketing team on a weekly basis.
  • Oversees and maintains our relationships with regional advocacy and industry groups (SEI, GRID Alternatives, Energy Sage, SEIA, CALSSA, OSSEIA, etc.).
  • Partners with Marketing on the engagement strategy to successfully manage relationships throughout the year, including sponsorship opportunities; event deliverables; donations; supporting partners to share their events and initiative (e.g., SEI’s latest training in our newsletter); and speaking engagements.
  • Identifies new and lucrative opportunities for partnership.
• Sales Enablement: 20%
  • Collaborates with regional teams to identify marketing opportunities; supporting sales on marketing activities.
  • Supports sales teams with apparel, business cards, printed material, and company SWAG.
• Lead Management & Processing: 5%
  • Ensures leads enter the funnel appropriately from our various content streams (social, forms, phone calls, emails, etc.) qualifying leads, and entering them into the CRM system (NetSuite).
  • Partners with the team to develop, implement, and manage the lead-management system.
• Ancillary: 10%
  • Supports the team in day-to-day activities.
  • Assists with ad hoc team projects.
  • Supports BayWa culture by taking time to complete activities for growth, training and stretch projects.
• SWAG: 5%
  • Develops processes for distributing new customer packets, holiday gifts, etc.
  • Uses thought and enthusiasm to provide gifts, SWAG, etc., that are practical and reflect the BayWa brand.
  • Finds creative ways to distribute SWAG and gifts.
  • Coordinates production of event collateral (banners, table clothes, etc.).

QUALIFICATION REQUIREMENTS:

• A deep understanding of event marketing strategy, operations, and executing best-in-class events.
• Advanced understanding and knowledge of KPIs and marketing techniques for event management.
• Passionate about producing eye-opening and unforgettable events. 

• Demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans
• Highly organized and results-oriented with a strong dedication to accuracy and follow-through.
• Curious and creative thinker with a solutions-oriented, problem-solver mentality.
• Ability to plan, manage and execute multiple projects, while communicating with key stakeholders simultaneously.
• Thrive in a fast-paced, changeable environment.

• Strategic thinker capable of translating business objectives into tactical action plans and milestones.
• Demonstrated strong performance in analytical, innovative, and critical thinking.
• Excellent project management and prioritization
• Good understanding of data analysis.
• Able to build relationships at all levels of the organization.
• Strong in networking and collaboration.
• Exceptional interpersonal, oral, presentation and written communication skills.
• High personal integrity
• Self-starter with drive to “make things happen” and see them through to completion

• Strong computer skills using Microsoft Office and Adobe Suites

EDUCATION and/or EXPERIENCE REQUIREMENTS:

• Bachelor's degree in business, marketing, journalism, public relations or related field, or equivalent experience.

• Minimum of 3 years’ experience in marketing and event coordination, B2B experience a plus.

• Experience of the tradeshow industry and managing large scale events including planning, execution, and reporting; trade show experience a plus.
• Preferred experience with NetSuite
• Preferred experience with virtual event management platforms

• Travel up to 10% with potential to increase

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is:  

• Regularly required to sit, talk, use repetitive motion, type, and hear. 
• Frequently required to stand, walk, use hands and fingers to handle and feel, and reach with hands and arms. 
• Occasionally required to bend, kneel, crouch, climb stairs, and reach overhead.

EXHIBITED BEHAVIORS OF THE IDEAL CANDIDATE:   

• Hustle – When priorities change or become urgent, you adjust quickly.
• Gumption– You show initiative, resourcefulness, and bravery in approaching difficult, complex, or daunting issues.
• Dependable- Others can depend on you for your consistent contributions to the team.
• Growth– You are an engine of personal growth – both yours and others’; you are engaged in being the best version of yourself you can be you help others be the best version of themselves they can be.
• Excellence- You demand quality from yourself and others; the work you do increases the quality we can offer our customers.
• Partnership- You balance the needs of our organizations and our customers', or vendors' needs. Your actions set and fulfill clear expectations; you build trust. 

BENEFITS: 

We strive to offer progressive benefits to our employees. We believe that our employees and our culture are the foundation of the work that we do. 

• Base salary with monthly team bonus potential. We are an organization that works together as a team to achieve our goals. 
• 401k with match 
• Health, Dental, Vision, Group & Voluntary Life Insurance and AD&D 
• Unlimited PTO 
• 12 weeks of paid family leave (maternity and paternity) 

BayWa operates in accordance with CCPA regulations. Click here to see BayWa’s CCPA job applicant disclosure.   

BayWa r.e. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to genetic characteristics or information, race, color, creed, sex, gender, gender identity, marital status, age, national origin or ancestry, physical or mental disability, medical condition, veteran status, sexual orientation or any other consideration made unlawful by federal, state or local laws.  For Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation.  All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis. 

https://baywasolarsystems.bamboohr.com/jobs/view.php?id=164&source=baywa-re