Marketing Manager

The College of Lake County is currently looking for a Marketing Manager to join the Public Relations & Marketing Department. Reporting to the Director of Public Relations and Marketing, this position is responsible for the creation, execution, management and optimization of marketing strategies to build awareness, drive interest and increase enrollments for all targeted programs. The position leads a team of marketing strategists, works cross-functionally across the college and continuously innovates to build genuine connections that help enhance the CLC brand.

CLC offers a competitive salary, excellent benefits that currently includes BlueCross/BlueShield of Illinois health, Delta dental and Superior vision insurance plans, tuition support for employees and qualified family members, three retirement plans, disability, group and supplemental life insurance, health and dependent care flexible spending account plans, generous vacation, sick and personal time off and 13 paid holidays each year.

Strategic Leadership and Planning: 40%

1. Researcher, cultivator and maintenance of digital audiences. 
2. Internal educator on digital marketing and social media best practices 
3. Leads efforts with digital marketing campaigns including SEO, Google analytics, Google Ad words. 
4. Oversees social media channels, customer service, content creation and social listening. 
5. Strategize and execute all paid social media campaigns. 
6. Analyzes web traffic to inform decision making. 
7. In partnership with director of PR and Marketing, strategy and execution lead on marketing plans for college-wide and one-off plans for internal clients. 
8. Create and develop marketing strategies and integrated marketing plans to build awareness, drive interest and drive goal completion. 
9. Makes interpretive decisions that translate programs established by senior leadership into operational plans and schedules. 
10. Makes process decisions concerned w/the selection of a process for accomplishing the work (subordinates). 
11. Helps develop department P & Ps and process maps. 
12. Partners w/external clients (i.e. Tech Campus, high school PIOs, grassroots media connections) to advance outreach and student success. 
13. Collaborates with other departments to obtain an ongoing understanding of audience feedback to improve marketing strategies and techniques. 
14. Liaise with academic departments to stay informed of program and industry updates, changes and launches. 

Management and Supervision: 35% 

1. Oversee, guide and direct certain internal team members and assist director with external agency(s) management in the development and execution of these plans. 
2. Help lead annual marketing planning process including, but not limited to, budget allocation, program-specific strategies, target market analysis and strategies, proposals for innovation and improvement. 
3. Help manage external agency(s) responsible for campaign management. Includes reconciling internal data vs. agency information to track performance and key KPIs, consistently monitoring all available platform analytics and effectively coordinating and managing campaigns with vendor representatives and agency partners. 
4. Marketing budget management and performance measurement. 
5. Maintain third party/contractor relationships. 
6. Collaborate and coordinate with Creative Team in the implementation of integrated marketing plans, including, but not limited to content management, curation and distribution. 
7. Assist in the creation and distribution of content for maximum reach. This includes, but is not limited to, assistance in the following areas: identifying topics, research, writing and editing. 
8. Team management to develop and build an effective and high-performing social and data marketing team. Manage the on-boarding, training, evaluation and professional development of two members. 
9. Regularly monitor the competitive (higher education, marketing and media) landscape and stay current with trends, testing new approaches and adopting best-practice strategies across all marketing disciplines to bring creativity and innovation to the College marketing approach. 

Project Leadership: 20%

1. Lead project manager for video, working on budgets, plans, talent, storyboard video creative concepts and managing pre-and post-production work with internal clients and video vendor(s). 
2. First back-up when director is out of the office. 
3. First back-up for crisis communications lead. 
4. Helps oversee media relations, as backup to PR Manager and to foster new relationships such as bloggers. 
5. Present marketing strategies and plans to key stakeholders. 
6. Develop, maintain and improve systems for reporting to track campaign performance including, but not limited to, cost-per-lead, cost-per-click, click-through rates, landing page tracking, source and quality of leads, leads to student conversion, etc. 
7. Regular (weekly, monthly, quarterly) analysis and management of campaign performance to meet or exceed marketing goals, while managing to a fixed advertising budget. 
8. Provide ongoing reporting to Director of Public Relations and Marketing showing marketing performance by program and analysis of trends with an emphasis on ideas for innovation and improvement. Identify new data points and/or avenues for measuring marketing effectiveness. 

Other: 5%

1. Perform other duties as assigned.

Required Qualifications:

1. Bachelor’s degree in a relevant discipline (Marketing, Public Relations, Communication, Journalism, Business Administration).
2. A minimum of one (1) year supervisory experience.
3. A minimum of five (5) years of professional experience, including responsibility for marketing/communications strategy and activities of an organization. 
4. Experience planning and deploying marketing campaigns that have measurable results. 
5. Experience developing and implementing successful social media marketing strategies. 
6. Experience managing multiple concurrent projects. 
7. Knowledge of digital marketing best practices, SEO, Google analytics, ad words; social media

Desired Qualifications:

1. Master’s degree in relevant discipline (Marketing, Business Administration, Management, Public Relations, Communications or Journalism).
2. APR – Accredited Public Relations Knowledge of AP style 
3. Seven (7) years’ experience leading marketing or PR campaigns 
4. Experience in higher education or other non-profit environment. 
5. Bilingual in Spanish and English

https://jobs.clcillinois.edu/postings/19224