GROWTH MARKETING MANAGER | BOSTON OR NYC

We’re Sofar Sounds, your global music community. We bring people together in unexpected spaces in over 400 cities around the world. We’re artists, music lovers and organisers. We’re a company of musicians for musicians.  We create, perform, listen and work to make intimate live music experiences that connect us all. Every show is focused on the artist.

THE ROLE

As Growth Marketing Manager, you will bring your expertise in paid social media to contribute to customer acquisition and retention for the world’s largest global concert community. You’ll utilize all paid and organic channels, with a focus on social platforms, to sell tickets to a large, diverse and progressive audience, while optimizing the go-to-market strategy and customer journey. 

Sofar has worked with over 30,000 artists, hosted over 1,000,000 fans at shows around the world and engages with millions more online each month. You will be part of a growth team that is passionate about creating an industry-leading culture that supports artists and introduces their music to new fans.

WHAT YOU’LL DO:

• Contribute strategies and tactics to grow all stages of audience acquisition and engagement
• Execute targeted paid media campaigns to acquire customers across different channels with a focus on social media platforms.
• Perform thorough channel and campaign analysis, share performance updates and insights with key business partners and use this data to optimize current and develop future campaigns
• Partner with the Technology, Product and Design team to continually improve the customer journey, quickly testing hypotheses and scaling programs that deliver high ROI
• Monitor sell-through, proactively identify cities that need additional marketing support and quickly execute programs to increase ticket sales 
• Maintain an in-depth, analytical understanding of all aspects of our customers, applying insights to our growth strategies and tactics
• Collaborate with the Creative team to create effective campaign creative and consistently update creative assets
• Drive continual improvement of our customer experience 
• You’ll also discover a lot of great new music, from all around the world

WHO YOU ARE:

• 4-5 years of growth marketing experience with a background in consumer product marketing, ideally in music, another creative field or events/ experiences
• Experience in successfully scaling paid media channels with a focus on social media platforms.
• Demonstrable experience in implementing data-led marketing strategies & using web analytics tools
• Track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals
• Experience in a scrappy startup culture, with ability to execute under deadlines
• Genuine, demonstrated commitment to supporting artists and local music

DIVERSITY, EQUITY & INCLUSION

We are proud to have a global workforce and strive towards having a diverse workplace. We have an Equity Council, Employee Resource Groups and ongoing learning and development in this area - DEI is important to us and our culture.

COMPENSATION, PAY EQUITY & BENEFITS

Our people and global communities are precious - we aim to treat them as such. At Sofar we feel strongly about the compensation and benefits that we provide across the board so that no matter your skill set or experience you’re paid fairly according to market rate, plus your health and wellbeing is supported through our local benefits packages.

LEARNING & DEVELOPMENT

We invest in your learning and development and strive to create a learning culture through formal and informal workshops, training, and a personal L&D budget and learning path.

HIRING JOURNEY

We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to say “Hello” and to start getting to know one another.  If it’s not the right opportunity this time, we’ll always let you know. 

Typically our hiring process takes a maximum of 4 weeks end to end. You’ll be guided through the process by our Talent team and an interview panel of lovely humans who will give you support and feedback throughout - we’ll do our very best to create an interview environment that brings out the best in you and sets you up for success. 

If this sounds like you, we can’t wait to meet you - come on in.