Sales Lead Generator

Do you have an engaging personality and love talking on the phone? abc27 in Harrisburg, Pennsylvania, has an immediate opening for a lead generator in our advertising sales department. The ideal candidate has previous experience with radio or television sales. However, this is not a requirement—an excellent position for retired advertising sales reps, agency owners, and telemarketers. We will consider all candidates looking for 20+ hours a week, with most hours being completed remotely in the convenience of their own home. Note, initial training will require time spent in our Harrisburg location on Hoffman Street with our Sales Team.

This position is an hourly position with an additional commission plan. Company benefits, including vacation and sick time, health insurance, 401k, parental leave, and more are offered to all full-time employees.

The Sales Lead Generator generates advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals
• Establishes credible relationships with the local business community
• Makes sales calls on existing and prospective clients
• Prepares and delivers sales presentations to clients
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible
• Provides clients with information regarding rates for advertising placement in all media
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media
• Works with clients and station personnel to develop advertisements
• Performs other duties as assigned

Requirements & Skills:

• High School Diploma with three years of telemarketing experience, or higher educational degree
• Minimum one year’s experience in sales, preferably in the media field
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment