Sales Account Executive- REQ-20972

  • DC News Now - WDCW/WDVM
  • 2121 Wisconsin Ave NW #350 Washington, DC 20007
  • Jun 15, 2023
Full time Media

Job Description

WDCW TV is seeking an experienced sales professional with experience in media sales or outside sales experience.  Successful candidate must be able to work successfully in a multi-platform environment selling both television and Digital products.  Looking for an energetic, creative, solution oriented problem solver who wants to win! 

  • The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and consulting potential clients of the merits of television advertising and develop a solution to meet the clients’ goals..

  • Implements successful strategies to consistently grow revenue and achieve revenue targets.
  • Establishes credible relationships with local business decision makers in the community.
  • Makes sales calls on existing and prospective clients, delivering superior customer service.
  • Maintains assigned accounts and develops new clients.
  • Prepares and delivers customized sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
  • Works with clients and station personnel to develop multi-platform media campaigns.
  • Performs other duties as assigned.

 

Requirements & Skills:

 

  • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
  • Minimum one year’s experience in sales, preferably in the media field.
  • Valid driver’s license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, scanners, and other office equipment.
  • Ability to work well in a team environment.
  • Brings a desire to win as well as thriving in a collaborative environment.

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