Vice President, Membership & Direct Response Fundraising

Title: Vice President, Membership & Direct Response Fundraising
Department: Development
Status: Exempt
Reports: To: Senior Vice President of Development
Positions Reporting to This Position: Director of Monthly Giving and Online Engagement, Associate Manager of Digital Marketing
Location: Flexible (the employee may decide whether to work remotely and/or from an LCV office)
Travel Requirements: Up to 10%
Union Position: No
Job Classification Level: M-IV
Salary Range (depending on experience): $125,000-$170,000

General Description:

LCV believes our earth is worth fighting for because everyone has a right to clean air, water, and a safe, healthy community. To ensure those rights are protected, we help people use their power to shape policy, hold politicians and polluters accountable, and influence elections.

Our members, our volunteers and staff, and our more than 30 state affiliates (together, the Conservation Voters Movement) work for a more just and equitable democracy, where people—not polluters—determine our future. This movement is an influential national network with unparalleled influence in Washington, DC, in state capitals, and in communities around the country. We are unmatched in our ability to ensure meaningful action on our key issues. We aim to bring people and communities together across racial, geographic, political, religious, economic and other differences toward collective goals instead of dividing us from one another.

LCV is hiring a Vice President of Membership & Direct Response Fundraising who will lead, design and direct the organization’s efforts to significantly expand, engage, and diversify our base of grassroots funders and activists. The Vice President of Membership & Direct Response Fundraising is responsible for evaluating all facets of our current program, proposing and executing plans for its expansion and the management, development and growth of the grassroots file and budget across all channels. 

The ideal candidate is a confident, creative and experienced marketer who is a skilled leader in both program and staff development and committed to centering racial justice and equity in our work. LCV staff are mission driven, motivated, and strive to lead with our values of accountability, anti-racism, community, innovation, learning, and sustainability.

Responsibilities:

• Manage a team of three existing direct response staff and several direct response and digital partners while identifying gaps and opportunities for expansion and growth. 
• Collaborate across the fundraising leadership team to ensure we are implementing strategies that retain and move activists and grassroots donors and members up the fundraising ladder. 
• Lead the development of the strategies, structure, and operating systems to achieve short- and long-term direct response fundraising and advocacy program goals at LCV.
• Design and consistently improve the member experience, ensuring strong donor acknowledgement, engagement, and recognition processes and activities that ultimately moves them into personal relationship-based development efforts.
• Ensure that LCV’s brand and overall marketing and communications strategy is used consistently and includes a racial justice and equity lens. 
• Develop a significantly more racially and generationally diverse membership base. Create a strategic and coordinated fundraising plan and schedule, centered on racial justice and equity, for both online and offline communications.
• Through careful analytics and reporting, ensure the program maximizes revenue and return on investment.
• Lead the growth marketing strategy and execution of a well-established, but constantly evolving monthly giving program, ensuring the program’s budgetary goals are accurately established and met.
• Work with LCV program, development and communications managers to develop, coordinate and lead the engagement of LCV members in advocacy. 
• Serve as the primary lead on the direct marketing program’s budgeting process, monitoring program revenue and expenses, analyzing and interpreting program results to consistently innovate and improve performance. 
• Improve segmentation and messaging to create a personal and positive experience for donors and activists through email, informed by analytics (e.g., predictive modeling, social media data mining). 
• Support preparation of annual revenue and expense targets and manage spending to stay within budget. 
• Travel up to 10% for staff retreats, trainings and conferences, as needed.
• Perform other related duties as assigned.

Qualifications:

• Work Experience: Required – Minimum of ten years experience in direct marketing including direct mail, telemarketing and digital (paid media and email). Experience leading strategy and execution of a mid-large scale, multi-channel, direct response fundraising operation. Proven experience participating in a collaborative, cross-functional fundraising leadership team. Must have demonstrated supervisory experience successfully managing and growing high performing teams. Experience leading overall strategy of as well as day-to-day implementation of a complex direct marketing program. Experience utilizing analytics and data to drive strategies, data segmentation and reporting to leverage and maximize growth including upgrades and lapsed strategies. Preferred – Issue advocacy and/or electoral campaign experience. Experience working with a national organization who has state affiliates or chapters.
• Skills: Ability to lead on issues of racial justice and equity. Proven leadership skills and the ability to work in a dynamic, and often fast paced environment- balancing input while reacting quickly and efficiently.  Flexible and adaptable style; a leader who can positively impact both strategic and tactical fundraising initiatives. Strong vendor management and negotiation including strong interpersonal relationships and communications. Demonstrated ability to work well with tight deadlines while handling multiple assignments. Track record utilizing innovative strategies to dramatically grow membership and maximize fundraising efforts. Proven management skills and ability to foster professional development of staff. Senior leadership track record of working across all program areas to develop, coordinate and help lead messaging, volunteer recruitment and engagement for the organization. Superior interpersonal skills and the ability to work well with different personalities and balance, sometimes competing, internal constituencies.
• Cultural Competence: Demonstrated awareness of one’s own cultural identity, views about difference, and the ability to learn and build on varying cultural and community norms. Commitment to equity and inclusion as organizational practice and culture. Understands how environmental issues intersect with racism, economic and social inequality in the US and has a passion for working to dismantle these systems. Interest in electoral politics and understanding of how the electoral landscape affects policy advocacy.
• Working Conditions: This job operates in a professional office environment, and routinely uses standard office equipment such as computers, phones, photocopiers, and audiovisual systems. This position is largely sedentary, often standing or sitting for prolonged periods. Applicants need to be located in and legally authorized to work in the United States. LCV requires all employees working from our offices or participating in in-person meetings or events to be fully up-to-date on their COVID-19 vaccinations, subject to reasonable accommodation as required by law.

LCV offers a comprehensive and competitive benefits package that includes vacation, sick and parental leave, personal days, paid holidays, health insurance (two plan options for staff to choose from), dental and vision insurance, life and disability insurance (short- and long-term), Flexible Spending Account, 401(k) retirement plan with company matching contribution, commuter benefits program, sabbatical, and student loan assistance.

To Apply: Send cover letter and resume to hr@lcv.org with “VP, Membership & Direct Response Fundraising” in the subject line no later than February 13, 2024. No phone calls please.

LCV is an Equal Opportunity Employer committed to a racially just, equitable and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information, or any other protected status. LCV is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact hr@lcv.org.

Website: https://www.lcv.org/careers/vice-president-membership-direct-response-fundraising/

To Apply: Send cover letter and resume to hr@lcv.org with “VP, Membership & Direct Response Fundraising” in the subject line no later than February 13, 2024. No phone calls please.