Wolters Kluwer
Chicago IL
We are searching for a Marketing Specialist to join our team.
The Marketing Specialist is responsible for Enablon’s North America & Asia-Pacific third-party activities (industry associations & media portals), program goals, budget management, vendor relationships, and sponsorship management. In this role, there will be a strong focus on communication and visibility across the organization to ensure all stakeholders are working together and delivering a high-quality experience. You will require exceptional project management and communication skills; The Marketing Specialist will take an analytical approach to problem solving and will communicate marketing activities KPI’s and results in a clear, data-driven manner.
To achieve our business objectives through marketing, the marketing specialist will partner globally with the marketing, sales, product and executive teams to provide visibility on key marketing insights and highlights.
Roles & Responsibilities:
MARKETING ACTIVITIES WITH INDUSTRY ASSOCIATIONS & MEDIA PORTALS
Partner with sales, product, and marketing teams to identify key industry marketing opportunities in North America & Asia-Pacific in order to generate new quality leads.
Manage and own third-party activities’ calendar (webinars, virtual events, banner ads, guest blogging, etc.) across North America & APAC; develop recommendations for new activities.
Manage the day-to-day planning, negotiating and execution of third-party activities to drive quality leads, including pre- and post-activities communications.
Identify success metrics and report on Marketing Insights for the North America & Asia-Pacific activities.
Build reports and dashboards in Salesforce, Marketo, and Confluence to provide visibility into event marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, attendee’s distribution, lead distribution, opportunity stages, pipeline contribution, and ROI.
ENABLON VIRTUAL ANNUAL CONFERENCES (SPF) & VIRTUAL USER GROUPS
Coordinate strategy, project, and communication plan for NA & APAC virtual event initiatives, including sales readiness, promotional tactics, list targeting, tracking, and measurement to drive quality attendees.
Lead the planning and implement of virtual event logistics key stakeholders to keep projects and tasks on schedule.
Create, manage, and execute virtual event attendees’ recruitment campaigns in partnership with sales and inside sales teams to drive Enablon events registration, brand awareness, and new client opportunities.
Lead & coordinate sponsorship packages creation.
Manage the virtual event sponsorship contracts, partner relationships and management, exhibitor guides, alignment calls, on-site logistics, and partner speaking opportunities and abstracts.
Coordinate virtual user groups to connect Enablon customers and enable them to exchange information of mutual interest.
Both lead and participate in team brainstorming meetings and make meaningful contributions to event strategy.
GENERAL
Manage virtual event budgets with internal teams and vendors for industry and partner virtual events.
Research, solicit and negotiate competitive terms with third parties with the goal of building strong long-term relationship.
Grow the number of quality leads and sales pipeline driven by 3rd party activities (media portals & industry associations), aligning to specified quarterly targets and goals.
Analyze, track and project manage all NA & APAC marketing third parties’ activities including, content development, webinars, blog posts, social media, digital promotion, and virtual events’ sponsorships.
Education & Experience
Bachelor’s degree in marketing, business, virtual events, communication or equivalent.
3 + years’ experience required.
Tools
Cvent (preferred)
Salesforce
Marketo
WordPress (preferred)
Confluence (preferred)
Photoshop & InDesign is a plus
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Skills:
Excellent interpersonal, written, oral and presentation communication
Great budget management capabilities
Proactivity, Strong initiative, self-motivation
Strong project management capabilities
Equal parts analytical and creative
Strong interpersonal skills: demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
Comfortable working in a fast-paced environment
Must be flexible to handle multiple tasks, meet deadlines, take direction from multiple people, and handle pressure in a positive manner
Able to communicate clearly across a global organization
Long hours during SPF virtual event series season are required
We are searching for a Marketing Specialist to join our team.
The Marketing Specialist is responsible for Enablon’s North America & Asia-Pacific third-party activities (industry associations & media portals), program goals, budget management, vendor relationships, and sponsorship management. In this role, there will be a strong focus on communication and visibility across the organization to ensure all stakeholders are working together and delivering a high-quality experience. You will require exceptional project management and communication skills; The Marketing Specialist will take an analytical approach to problem solving and will communicate marketing activities KPI’s and results in a clear, data-driven manner.
To achieve our business objectives through marketing, the marketing specialist will partner globally with the marketing, sales, product and executive teams to provide visibility on key marketing insights and highlights.
Roles & Responsibilities:
MARKETING ACTIVITIES WITH INDUSTRY ASSOCIATIONS & MEDIA PORTALS
Partner with sales, product, and marketing teams to identify key industry marketing opportunities in North America & Asia-Pacific in order to generate new quality leads.
Manage and own third-party activities’ calendar (webinars, virtual events, banner ads, guest blogging, etc.) across North America & APAC; develop recommendations for new activities.
Manage the day-to-day planning, negotiating and execution of third-party activities to drive quality leads, including pre- and post-activities communications.
Identify success metrics and report on Marketing Insights for the North America & Asia-Pacific activities.
Build reports and dashboards in Salesforce, Marketo, and Confluence to provide visibility into event marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, attendee’s distribution, lead distribution, opportunity stages, pipeline contribution, and ROI.
ENABLON VIRTUAL ANNUAL CONFERENCES (SPF) & VIRTUAL USER GROUPS
Coordinate strategy, project, and communication plan for NA & APAC virtual event initiatives, including sales readiness, promotional tactics, list targeting, tracking, and measurement to drive quality attendees.
Lead the planning and implement of virtual event logistics key stakeholders to keep projects and tasks on schedule.
Create, manage, and execute virtual event attendees’ recruitment campaigns in partnership with sales and inside sales teams to drive Enablon events registration, brand awareness, and new client opportunities.
Lead & coordinate sponsorship packages creation.
Manage the virtual event sponsorship contracts, partner relationships and management, exhibitor guides, alignment calls, on-site logistics, and partner speaking opportunities and abstracts.
Coordinate virtual user groups to connect Enablon customers and enable them to exchange information of mutual interest.
Both lead and participate in team brainstorming meetings and make meaningful contributions to event strategy.
GENERAL
Manage virtual event budgets with internal teams and vendors for industry and partner virtual events.
Research, solicit and negotiate competitive terms with third parties with the goal of building strong long-term relationship.
Grow the number of quality leads and sales pipeline driven by 3rd party activities (media portals & industry associations), aligning to specified quarterly targets and goals.
Analyze, track and project manage all NA & APAC marketing third parties’ activities including, content development, webinars, blog posts, social media, digital promotion, and virtual events’ sponsorships.
Education & Experience
Bachelor’s degree in marketing, business, virtual events, communication or equivalent.
3 + years’ experience required.
Tools
Cvent (preferred)
Salesforce
Marketo
WordPress (preferred)
Confluence (preferred)
Photoshop & InDesign is a plus
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Skills:
Excellent interpersonal, written, oral and presentation communication
Great budget management capabilities
Proactivity, Strong initiative, self-motivation
Strong project management capabilities
Equal parts analytical and creative
Strong interpersonal skills: demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
Comfortable working in a fast-paced environment
Must be flexible to handle multiple tasks, meet deadlines, take direction from multiple people, and handle pressure in a positive manner
Able to communicate clearly across a global organization
Long hours during SPF virtual event series season are required
Wolters Kluwer
Philadelphia, PA
Additional Job Description
We are searching for a Senior Product Manager- Digital Advertising. This role can be located in either the Philadelphia or New York area.
As part of the Advertising Sales group in the Health division of Wolters Kluwer, this role will be focused on expanding digital advertising opportunities for our journals business. With a broad mandate to experiment and innovate, the Product Manager will contribute in new product development and manage a portfolio of targeted, multichannel digital advertising products including display, email, video, native and microsites. This person will also manage our traffic-driving and retargeting initiatives aimed at growing product usage and revenue potential across our portfolio.
The Product Manager will work closely with our Product, Ad Sales, Operations, Marketing, Publishing and Data teams to bring new advertising products to market, increase revenue, improve the quality of the overall advertising experience and help shape the rapidly changing medical publishing industry. This is a unique opportunity for a motivated individual to help drive innovation and thought leadership through a vibrant and dynamic program.
Responsibilities include:
Execute planning for existing/new suite of digital advertising products including display, targeting, programmatic, mobile, native, sponsored site and video channels in the medical publishing market.
Assist in development of new product offerings for WK products with a primary focus on digital innovation and the new opportunities in this space.
Review and improve existing product offerings, creating new packages and pricing based on future market opportunities specific to the needs of our pharmaceutical and medical device customers.
Engage closely with the Sales, Operations and Technology teams to help determine the best technical implementation methods as well as reasonable execution schedules.
Manage and communicate project schedules, goals, and dependencies, drive cross-functional initiatives, and regularly report status to senior leadership.
Communicate actionable findings to non-technical audience in clear and concise languages
Work with cross functional teams to assist in the exploration and development of new products and markets
Prioritize projects among competing opportunities, balance customer needs with business priorities
Work with the sales team to meet and exceed revenue targets through new account generation and growing digital business from current accounts
Maintain excellent relationships with Technology (Product and Platform)
Build relationships with Marketing (data analytics and audience development)
Qualifications:
Education:
Education: Minimum 4-year degree at an accredited university, graduate degree a plus. Or equivalent work experience
Experience:
3+ years of experience
Have proven experience delivering results in a revenue-driven, digital product role. You are adept at understanding client needs, responding to tight deadlines, and delivering products that drive key business metrics.
Love collaborating to build products that inspire, and possess a very strong, customer-focused product sense.
Are deeply familiar with the latest trends in digital ad products and are familiar with trends in digital and mobile advertising esp. targeted offerings.
Are highly-data driven and understand how to measure and optimize key online advertising KPIs.
Experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs; Digital Marketing Channels include Display (Programmatic), Search, Social, CRM, and Online Video.
Experience with presentation and communication (written and verbal) of insights and optimization recommendations to business stakeholders.
Collaborative team player with excellent verbal, written and interpersonal communication skills and extreme attention to detail.
A consistent record of leading a program from conception through completion, demonstrating multi-functional skills to make it successful.
Experience with Google Ad Manager 360, MOAT and Adobe tools such as Audience Manager and Analytics a plus
Travel:
Domestic 30%
Additional Job Description
We are searching for a Senior Product Manager- Digital Advertising. This role can be located in either the Philadelphia or New York area.
As part of the Advertising Sales group in the Health division of Wolters Kluwer, this role will be focused on expanding digital advertising opportunities for our journals business. With a broad mandate to experiment and innovate, the Product Manager will contribute in new product development and manage a portfolio of targeted, multichannel digital advertising products including display, email, video, native and microsites. This person will also manage our traffic-driving and retargeting initiatives aimed at growing product usage and revenue potential across our portfolio.
The Product Manager will work closely with our Product, Ad Sales, Operations, Marketing, Publishing and Data teams to bring new advertising products to market, increase revenue, improve the quality of the overall advertising experience and help shape the rapidly changing medical publishing industry. This is a unique opportunity for a motivated individual to help drive innovation and thought leadership through a vibrant and dynamic program.
Responsibilities include:
Execute planning for existing/new suite of digital advertising products including display, targeting, programmatic, mobile, native, sponsored site and video channels in the medical publishing market.
Assist in development of new product offerings for WK products with a primary focus on digital innovation and the new opportunities in this space.
Review and improve existing product offerings, creating new packages and pricing based on future market opportunities specific to the needs of our pharmaceutical and medical device customers.
Engage closely with the Sales, Operations and Technology teams to help determine the best technical implementation methods as well as reasonable execution schedules.
Manage and communicate project schedules, goals, and dependencies, drive cross-functional initiatives, and regularly report status to senior leadership.
Communicate actionable findings to non-technical audience in clear and concise languages
Work with cross functional teams to assist in the exploration and development of new products and markets
Prioritize projects among competing opportunities, balance customer needs with business priorities
Work with the sales team to meet and exceed revenue targets through new account generation and growing digital business from current accounts
Maintain excellent relationships with Technology (Product and Platform)
Build relationships with Marketing (data analytics and audience development)
Qualifications:
Education:
Education: Minimum 4-year degree at an accredited university, graduate degree a plus. Or equivalent work experience
Experience:
3+ years of experience
Have proven experience delivering results in a revenue-driven, digital product role. You are adept at understanding client needs, responding to tight deadlines, and delivering products that drive key business metrics.
Love collaborating to build products that inspire, and possess a very strong, customer-focused product sense.
Are deeply familiar with the latest trends in digital ad products and are familiar with trends in digital and mobile advertising esp. targeted offerings.
Are highly-data driven and understand how to measure and optimize key online advertising KPIs.
Experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs; Digital Marketing Channels include Display (Programmatic), Search, Social, CRM, and Online Video.
Experience with presentation and communication (written and verbal) of insights and optimization recommendations to business stakeholders.
Collaborative team player with excellent verbal, written and interpersonal communication skills and extreme attention to detail.
A consistent record of leading a program from conception through completion, demonstrating multi-functional skills to make it successful.
Experience with Google Ad Manager 360, MOAT and Adobe tools such as Audience Manager and Analytics a plus
Travel:
Domestic 30%