Position Summary
The Digital Marketing Manager is responsible for executing lead generation campaigns and implementing marketing automation best practices to support the company’s sales goals. Reporting to the Director of Marketing, this position is responsible for both national campaign management working with marketing agencies and territory campaign management working with the sales team. We are seeking a candidate with a blend of marketing automation, copy writing, analytical, and campaign coordination skills. The selected candidate will have the option of working fully remote or based in our Longmont, CO location.
Duties
Plan, design, manage, and execute marketing automation campaigns (emails, list management, web forms, landing pages, etc.) using MailChimp or a similar marketing automation platform.
Write and edit copy for lead generation emails and landing pages.
Manage the email calendar and balance the frequency of national email campaigns and sales territory email campaigns to mitigate list fatigue while maximizing lead generation.
Work with the Marketing Director and marketing agencies to plan marketing automation activities to support top-of-funnel marketing initiatives.
Work with the VP of Sales and sales team to plan and execute territory marketing email campaigns.
Work with the Manager of Salesforce Administration and the VP of Sales to implement marketing automation programs to prevent lead and opportunity leakage from the pipeline.
Conduct A/B tests and track the performance of marketing automation activities and calls to action to optimize lead generation and lead nurturing efforts.
Manage list importation and marketing database APIs within Salesforce.com or the marketing automation system.
Build out lead scoring, nurturing campaigns, and analytics to help recognize prospect behavior trends to maximize lead conversion rates.
Maintain fields and data in the marketing automation platform to support segmentation requirements.
Apply knowledge of email best practices and CAN-SPAM compliance requirements.
Monitor marketing KPIs and provide digital marketing performance reports to senior leadership to guide the sales and marketing strategy.
Monitor the conversion rate of MQLs and SQLs to optimize top-of-funnel marketing activities.
Monitor marketing metrics including click-through-rates, email open rates, and landing page web form completion to help forecast and optimize lead generation initiatives.
Monitor the company website’s lead generation performance and make recommendations to our marketing agency to optimize the website to maximize lead generation.
Qualifications
Required
3+ years of email marketing experience
3+ years writing digital marketing copy for email campaigns and landing pages
3+ years of experience planning and executing marketing campaigns
Strong attention to detail
Proficiency using Microsoft Excel to prepare data for importation
Working knowledge of HTML basics
1+ year using a marketing automation platform integrated with Salesforce.com (e.g., managing field mappings)
Preferred
1+ year using Google Analytics and marketing automation reporting tools
1+ year using WordPress or a similar CMS to build landing pages and make minor content changes
1+ year working with a marketing agency and external vendors
1+ year supporting sales territory marketing
Marketo, Hubspot, Pardot, or Salesforce Marketing Cloud certifications
MailChimp experience
Working knowledge of how SEO, SEM, social media, and digital advertising generates and nurtures leads throughout the sales process
Marketing experience supporting K–12 solution providers
Experience using Facebook, Twitter, LinkedIn, and digital ads for lead generation
Experience migrating from MailChimp to another platform (e.g., Marketo, Hubspot)
Experience working in the EdTech space
Apr 09, 2021
Full time
Position Summary
The Digital Marketing Manager is responsible for executing lead generation campaigns and implementing marketing automation best practices to support the company’s sales goals. Reporting to the Director of Marketing, this position is responsible for both national campaign management working with marketing agencies and territory campaign management working with the sales team. We are seeking a candidate with a blend of marketing automation, copy writing, analytical, and campaign coordination skills. The selected candidate will have the option of working fully remote or based in our Longmont, CO location.
Duties
Plan, design, manage, and execute marketing automation campaigns (emails, list management, web forms, landing pages, etc.) using MailChimp or a similar marketing automation platform.
Write and edit copy for lead generation emails and landing pages.
Manage the email calendar and balance the frequency of national email campaigns and sales territory email campaigns to mitigate list fatigue while maximizing lead generation.
Work with the Marketing Director and marketing agencies to plan marketing automation activities to support top-of-funnel marketing initiatives.
Work with the VP of Sales and sales team to plan and execute territory marketing email campaigns.
Work with the Manager of Salesforce Administration and the VP of Sales to implement marketing automation programs to prevent lead and opportunity leakage from the pipeline.
Conduct A/B tests and track the performance of marketing automation activities and calls to action to optimize lead generation and lead nurturing efforts.
Manage list importation and marketing database APIs within Salesforce.com or the marketing automation system.
Build out lead scoring, nurturing campaigns, and analytics to help recognize prospect behavior trends to maximize lead conversion rates.
Maintain fields and data in the marketing automation platform to support segmentation requirements.
Apply knowledge of email best practices and CAN-SPAM compliance requirements.
Monitor marketing KPIs and provide digital marketing performance reports to senior leadership to guide the sales and marketing strategy.
Monitor the conversion rate of MQLs and SQLs to optimize top-of-funnel marketing activities.
Monitor marketing metrics including click-through-rates, email open rates, and landing page web form completion to help forecast and optimize lead generation initiatives.
Monitor the company website’s lead generation performance and make recommendations to our marketing agency to optimize the website to maximize lead generation.
Qualifications
Required
3+ years of email marketing experience
3+ years writing digital marketing copy for email campaigns and landing pages
3+ years of experience planning and executing marketing campaigns
Strong attention to detail
Proficiency using Microsoft Excel to prepare data for importation
Working knowledge of HTML basics
1+ year using a marketing automation platform integrated with Salesforce.com (e.g., managing field mappings)
Preferred
1+ year using Google Analytics and marketing automation reporting tools
1+ year using WordPress or a similar CMS to build landing pages and make minor content changes
1+ year working with a marketing agency and external vendors
1+ year supporting sales territory marketing
Marketo, Hubspot, Pardot, or Salesforce Marketing Cloud certifications
MailChimp experience
Working knowledge of how SEO, SEM, social media, and digital advertising generates and nurtures leads throughout the sales process
Marketing experience supporting K–12 solution providers
Experience using Facebook, Twitter, LinkedIn, and digital ads for lead generation
Experience migrating from MailChimp to another platform (e.g., Marketo, Hubspot)
Experience working in the EdTech space
Marketing Consultant Role
TEDxMileHigh is looking to hire a marketing consultant. If you live and breathe marketing, this role is for you. You are passionate about highly-effective marketing, and understand that success requires a combination of rigorous analytics and testing, consistent execution, creative content marketing, and strong strategic thought. You care more about what strategies work, rather than what marketers are “supposed to do.” This role is for an independent contractor and is expected to require approximately 10-20 hours per week.
About TEDxMileHigh
TEDxMileHigh is a community of engaged, active, and driven individuals committed to accelerating innovation and social impact through the power of big ideas. Since 2011, we’ve produced hundreds of events for a collective audience of more than 80,000 thinkers and doers. Our talks online have been viewed 100 million times. We strive to be a hub of intellectual conversation and visionary action in the Mile High region and beyond.
Essential Duties and Responsibilities Your goal will be to implement our marketing plan in a manner that leads to tremendous engagement and reach across our website, newsletter, social channels, and other marketing avenues. You will collaborate with our marketing partners to ensure we fully optimize our website and paid advertising. You will collaborate with our designers and content creators to ensure overall marketing success. The end result of this will be a strong and unified brand, increasing ticket and membership sales, and world-class content for our growing audience.
The essential functions include, but are not limited to the following:
Executing the business marketing plan and achieve key milestone and revenue targets
Collaborate with leadership to develop strategies and tactics to get the word out about our events and drive qualified traffic and ticket sales to our organization
Deploy successful marketing campaigns from ideation to execution. Work closely with the leadership team on ideation and strategy.
Produce valuable and engaging content for our channel that attracts and converts our target groups
Ensuring marketing communications are coordinated, including the development and distribution of all marketing collateral; will support marketing plan objectives and meet organizational expenditure requirements
Build strategic relationships and partner with key industry players, agencies and vendors
Oversee and approve marketing materials
Perform market research and planning, strategic direction for promotion and advertising; may assist with the preparation of the annual operating plans
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Performing other work-related duties as assigned
Minimum Qualifications (Knowledge, Skills, and Abilities)
You have hands-on experience with web analytics and turning ideas into highly-effective marketing campaigns across all channels. You are flexible and versatile, and take pride in doing whatever it takes to get the word out. You can own a marketing plan from ideation and creation to implementation and tracking. You have proven experience in identifying target audiences and in executing marketing plans across a number of channels. You are very comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets. Experience with setting up and managing Google Adwords and Facebook ads is a plus. You are up-to-date with the latest trends and best practices for online marketing and measurement. You have a sense of aesthetics and a love for great copy and witty communication. You work effectively with senior management and are comfortable taking directions from others. You apply a research-based approach to marketing.
This role will require approximately 10-20 hours per week for this position. Several years of experience as a marketing professional is required. Passion for social justice required. Experience with email marketing, paid search, organic social media, and website management is preferred. Experience with event marketing is preferred. Bilingual candidates with multi-cultural competency are preferred.
By now you’re at the bottom of this posting so chances are you’re probably interested in this role. If you’re hesitant because you don’t meet every requirement, but you think you’re a fit, please give it a shot and submit your information.
Diversity, Equity, and Inclusion
You are valued and you belong. We are committed to maintaining the best possible environment for our team and collaborators where people can show up as their authentic selves. We are committed to creating an equitable and inclusive workplace.
In that spirit, we provide equal opportunities to all collaborators without regard to sex, gender identity, sexual orientation, genetics, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Apply
Please submit your information, including the proposed hourly rate, by March 26, 2021, https://tedxmilehigh.wufoo.com/forms/marketing-consultant/ .
Mar 11, 2021
Contractor
Marketing Consultant Role
TEDxMileHigh is looking to hire a marketing consultant. If you live and breathe marketing, this role is for you. You are passionate about highly-effective marketing, and understand that success requires a combination of rigorous analytics and testing, consistent execution, creative content marketing, and strong strategic thought. You care more about what strategies work, rather than what marketers are “supposed to do.” This role is for an independent contractor and is expected to require approximately 10-20 hours per week.
About TEDxMileHigh
TEDxMileHigh is a community of engaged, active, and driven individuals committed to accelerating innovation and social impact through the power of big ideas. Since 2011, we’ve produced hundreds of events for a collective audience of more than 80,000 thinkers and doers. Our talks online have been viewed 100 million times. We strive to be a hub of intellectual conversation and visionary action in the Mile High region and beyond.
Essential Duties and Responsibilities Your goal will be to implement our marketing plan in a manner that leads to tremendous engagement and reach across our website, newsletter, social channels, and other marketing avenues. You will collaborate with our marketing partners to ensure we fully optimize our website and paid advertising. You will collaborate with our designers and content creators to ensure overall marketing success. The end result of this will be a strong and unified brand, increasing ticket and membership sales, and world-class content for our growing audience.
The essential functions include, but are not limited to the following:
Executing the business marketing plan and achieve key milestone and revenue targets
Collaborate with leadership to develop strategies and tactics to get the word out about our events and drive qualified traffic and ticket sales to our organization
Deploy successful marketing campaigns from ideation to execution. Work closely with the leadership team on ideation and strategy.
Produce valuable and engaging content for our channel that attracts and converts our target groups
Ensuring marketing communications are coordinated, including the development and distribution of all marketing collateral; will support marketing plan objectives and meet organizational expenditure requirements
Build strategic relationships and partner with key industry players, agencies and vendors
Oversee and approve marketing materials
Perform market research and planning, strategic direction for promotion and advertising; may assist with the preparation of the annual operating plans
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Performing other work-related duties as assigned
Minimum Qualifications (Knowledge, Skills, and Abilities)
You have hands-on experience with web analytics and turning ideas into highly-effective marketing campaigns across all channels. You are flexible and versatile, and take pride in doing whatever it takes to get the word out. You can own a marketing plan from ideation and creation to implementation and tracking. You have proven experience in identifying target audiences and in executing marketing plans across a number of channels. You are very comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets. Experience with setting up and managing Google Adwords and Facebook ads is a plus. You are up-to-date with the latest trends and best practices for online marketing and measurement. You have a sense of aesthetics and a love for great copy and witty communication. You work effectively with senior management and are comfortable taking directions from others. You apply a research-based approach to marketing.
This role will require approximately 10-20 hours per week for this position. Several years of experience as a marketing professional is required. Passion for social justice required. Experience with email marketing, paid search, organic social media, and website management is preferred. Experience with event marketing is preferred. Bilingual candidates with multi-cultural competency are preferred.
By now you’re at the bottom of this posting so chances are you’re probably interested in this role. If you’re hesitant because you don’t meet every requirement, but you think you’re a fit, please give it a shot and submit your information.
Diversity, Equity, and Inclusion
You are valued and you belong. We are committed to maintaining the best possible environment for our team and collaborators where people can show up as their authentic selves. We are committed to creating an equitable and inclusive workplace.
In that spirit, we provide equal opportunities to all collaborators without regard to sex, gender identity, sexual orientation, genetics, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Apply
Please submit your information, including the proposed hourly rate, by March 26, 2021, https://tedxmilehigh.wufoo.com/forms/marketing-consultant/ .
Consistently named one of the top D.C. start-ups to watch since 2016, Quorum builds software that helps public affairs professionals work smarter and move faster. Our philosophy is people-first, whether we're supporting team members in their careers or prioritizing our clients with a best-in-class customer success program. Quorum's clients use our tools to bring a modern approach to advocacy work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and more than a dozen countries.
As Chief of Staff, you will report to Quorum’s Cofounder & CEO as a force multiplier for them and in the Quorum executive team. The Chief of Staff will perform a variety of complex administrative duties and projects to support the CEO. You must have strong project management skills, be highly organized, and resourceful. This individual must be able to handle private information, have strong business judgement, and be able to communicate with a variety of job functions. This position will also include some executive assistant responsibilities.
What You’ll Do
First Week: You will be responsible for our CEO’s calendar making sure they are focused on key priorities, scheduling internal and external meetings, and auditing to make sure their time is used wisely. You will also ensure that the CEO is prepared for key external meetings (e.g., receives an agenda for high-value prospective client meetings).
Second Week : You will work side-by-side with the CEO to plan and schedule Weekly Leadership Team Meetings. You will attend Leadership Team Meetings to take notes and document action items. Then, will follow-up with necessary stakeholders to ensure that all commitments are fulfilled on the agreed upon timeline or appropriately rescheduled.
First Month: You will run Quorum’s Objective and Key Result process making sure objectives are reported on, accomplished and that Quorum’s annual and quarterly strategic planning is successful.
First Six Months: You will act as the project manager for high priority cross-functional projects (e.g., determining and executing on a key partnership) that need to be completed in six months or less. You will contribute to the success of a high-growth start-up.
End of 2022: You will take everything you have learned working across the business and identify if you would like to stay in the Chief of Staff role or move into another part of the organization to continue growing your career.
About You
You are extremely organized and able to manage multiple priorities at once
You take pride in your attention to detail and maintain high quality standards
You are intellectually bright and you are able to quickly identify problems, propose solutions, and apply critical thinking to business priorities
You have a deep respect for and understand the importance of confidentiality
You are comfortable engaging in hard conversations to make sure that our Executive Teams’ schedule and allocation of time accurately reflects key company priorities
You are an attentive listener and are able to convert what you hear into concise action plans that you execute completely
You act with confidence and professionalism with internal and external stakeholders at all levels of an organization
You are able to empathize with others’ unique situations and regularly escalate concerns as appropriate
You are an all star candidate if you have previous professional experience working closely with senior leadership (e.g., CEO/CTO/COO)
You’re an engaged learner—you are eager to expand your skills, get your hands dirty, and find solutions to challenging problems that require tradeoffs
You are an especially strong candidate if are looking to gain exposure in the business world
You are an all star candidate if you graduated at the top of your class or you were significantly involved in extracurriculars in college
You are a great candidate if you have experience using metrics to make data driven decisions and think strategically
About the Operations Team:
We take pride in keeping the metaphorical train on its track at a high-growth start-up
We are the resident subject matter experts on business operations—our team covers sales operations, reporting and analytics, quality assurance, legal, and more.
We believe that precedent is not best practice—we are constantly striving to improve our own workflow. In doing so, we live by Quorum’s values to Take the Lead and Own the Execution
We pay attention to the details and have pride in the work we do, knowing that our team helps provides peace of mind to our team members, clients, and vendors
We're close as a company—we work together, spend time together, and value each others' ideas and input
Our Work Environment:
We usually work in a vibrant, sunlit space in our modern, open concept office . During the COVID-19 health crisis, most of our team members are working from home in locations around the world. Team members will have the option to work from home until at least June 1, 2021. Those that feel safe re-entering the office earlier can apply to be part of a pilot re-entry program. All candidates need to be willing and able to relocate to the Washington DC area in 2021
Our office building is located in the heart of downtown DC, easily accessible by metro, bus, and rideshares. It is also in close proximity to great restaurants, food trucks, shopping, and popular happy hour spots.
Our team loves to spend time doing fun things outside of the office, which we call Quorum Fun events . Past Quorum Fun events have included apple picking, yoga, and wine tasting
If you'd like to have a big impact at a fast-growing company that is changing the way the advocacy process works, drop us a line. We'd love to talk to you!
Compensation Structure
Base Salary: $50,000.00–$65,000.00
Benefits: 401(k), trans-inclusive health/dental/vision, 12-weeks paid maternity/paternity/adoption/fostering leave, unlimited PTO, and more.
Mar 10, 2021
Full time
Consistently named one of the top D.C. start-ups to watch since 2016, Quorum builds software that helps public affairs professionals work smarter and move faster. Our philosophy is people-first, whether we're supporting team members in their careers or prioritizing our clients with a best-in-class customer success program. Quorum's clients use our tools to bring a modern approach to advocacy work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and more than a dozen countries.
As Chief of Staff, you will report to Quorum’s Cofounder & CEO as a force multiplier for them and in the Quorum executive team. The Chief of Staff will perform a variety of complex administrative duties and projects to support the CEO. You must have strong project management skills, be highly organized, and resourceful. This individual must be able to handle private information, have strong business judgement, and be able to communicate with a variety of job functions. This position will also include some executive assistant responsibilities.
What You’ll Do
First Week: You will be responsible for our CEO’s calendar making sure they are focused on key priorities, scheduling internal and external meetings, and auditing to make sure their time is used wisely. You will also ensure that the CEO is prepared for key external meetings (e.g., receives an agenda for high-value prospective client meetings).
Second Week : You will work side-by-side with the CEO to plan and schedule Weekly Leadership Team Meetings. You will attend Leadership Team Meetings to take notes and document action items. Then, will follow-up with necessary stakeholders to ensure that all commitments are fulfilled on the agreed upon timeline or appropriately rescheduled.
First Month: You will run Quorum’s Objective and Key Result process making sure objectives are reported on, accomplished and that Quorum’s annual and quarterly strategic planning is successful.
First Six Months: You will act as the project manager for high priority cross-functional projects (e.g., determining and executing on a key partnership) that need to be completed in six months or less. You will contribute to the success of a high-growth start-up.
End of 2022: You will take everything you have learned working across the business and identify if you would like to stay in the Chief of Staff role or move into another part of the organization to continue growing your career.
About You
You are extremely organized and able to manage multiple priorities at once
You take pride in your attention to detail and maintain high quality standards
You are intellectually bright and you are able to quickly identify problems, propose solutions, and apply critical thinking to business priorities
You have a deep respect for and understand the importance of confidentiality
You are comfortable engaging in hard conversations to make sure that our Executive Teams’ schedule and allocation of time accurately reflects key company priorities
You are an attentive listener and are able to convert what you hear into concise action plans that you execute completely
You act with confidence and professionalism with internal and external stakeholders at all levels of an organization
You are able to empathize with others’ unique situations and regularly escalate concerns as appropriate
You are an all star candidate if you have previous professional experience working closely with senior leadership (e.g., CEO/CTO/COO)
You’re an engaged learner—you are eager to expand your skills, get your hands dirty, and find solutions to challenging problems that require tradeoffs
You are an especially strong candidate if are looking to gain exposure in the business world
You are an all star candidate if you graduated at the top of your class or you were significantly involved in extracurriculars in college
You are a great candidate if you have experience using metrics to make data driven decisions and think strategically
About the Operations Team:
We take pride in keeping the metaphorical train on its track at a high-growth start-up
We are the resident subject matter experts on business operations—our team covers sales operations, reporting and analytics, quality assurance, legal, and more.
We believe that precedent is not best practice—we are constantly striving to improve our own workflow. In doing so, we live by Quorum’s values to Take the Lead and Own the Execution
We pay attention to the details and have pride in the work we do, knowing that our team helps provides peace of mind to our team members, clients, and vendors
We're close as a company—we work together, spend time together, and value each others' ideas and input
Our Work Environment:
We usually work in a vibrant, sunlit space in our modern, open concept office . During the COVID-19 health crisis, most of our team members are working from home in locations around the world. Team members will have the option to work from home until at least June 1, 2021. Those that feel safe re-entering the office earlier can apply to be part of a pilot re-entry program. All candidates need to be willing and able to relocate to the Washington DC area in 2021
Our office building is located in the heart of downtown DC, easily accessible by metro, bus, and rideshares. It is also in close proximity to great restaurants, food trucks, shopping, and popular happy hour spots.
Our team loves to spend time doing fun things outside of the office, which we call Quorum Fun events . Past Quorum Fun events have included apple picking, yoga, and wine tasting
If you'd like to have a big impact at a fast-growing company that is changing the way the advocacy process works, drop us a line. We'd love to talk to you!
Compensation Structure
Base Salary: $50,000.00–$65,000.00
Benefits: 401(k), trans-inclusive health/dental/vision, 12-weeks paid maternity/paternity/adoption/fostering leave, unlimited PTO, and more.
Additional Job Description
We are searching for a Senior Product Manager- Digital Advertising. This role can be located in either the Philadelphia or New York area.
As part of the Advertising Sales group in the Health division of Wolters Kluwer, this role will be focused on expanding digital advertising opportunities for our journals business. With a broad mandate to experiment and innovate, the Product Manager will contribute in new product development and manage a portfolio of targeted, multichannel digital advertising products including display, email, video, native and microsites. This person will also manage our traffic-driving and retargeting initiatives aimed at growing product usage and revenue potential across our portfolio.
The Product Manager will work closely with our Product, Ad Sales, Operations, Marketing, Publishing and Data teams to bring new advertising products to market, increase revenue, improve the quality of the overall advertising experience and help shape the rapidly changing medical publishing industry. This is a unique opportunity for a motivated individual to help drive innovation and thought leadership through a vibrant and dynamic program.
Responsibilities include:
Execute planning for existing/new suite of digital advertising products including display, targeting, programmatic, mobile, native, sponsored site and video channels in the medical publishing market.
Assist in development of new product offerings for WK products with a primary focus on digital innovation and the new opportunities in this space.
Review and improve existing product offerings, creating new packages and pricing based on future market opportunities specific to the needs of our pharmaceutical and medical device customers.
Engage closely with the Sales, Operations and Technology teams to help determine the best technical implementation methods as well as reasonable execution schedules.
Manage and communicate project schedules, goals, and dependencies, drive cross-functional initiatives, and regularly report status to senior leadership.
Communicate actionable findings to non-technical audience in clear and concise languages
Work with cross functional teams to assist in the exploration and development of new products and markets
Prioritize projects among competing opportunities, balance customer needs with business priorities
Work with the sales team to meet and exceed revenue targets through new account generation and growing digital business from current accounts
Maintain excellent relationships with Technology (Product and Platform)
Build relationships with Marketing (data analytics and audience development)
Qualifications:
Education:
Education: Minimum 4-year degree at an accredited university, graduate degree a plus. Or equivalent work experience
Experience:
3+ years of experience
Have proven experience delivering results in a revenue-driven, digital product role. You are adept at understanding client needs, responding to tight deadlines, and delivering products that drive key business metrics.
Love collaborating to build products that inspire, and possess a very strong, customer-focused product sense.
Are deeply familiar with the latest trends in digital ad products and are familiar with trends in digital and mobile advertising esp. targeted offerings.
Are highly-data driven and understand how to measure and optimize key online advertising KPIs.
Experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs; Digital Marketing Channels include Display (Programmatic), Search, Social, CRM, and Online Video.
Experience with presentation and communication (written and verbal) of insights and optimization recommendations to business stakeholders.
Collaborative team player with excellent verbal, written and interpersonal communication skills and extreme attention to detail.
A consistent record of leading a program from conception through completion, demonstrating multi-functional skills to make it successful.
Experience with Google Ad Manager 360, MOAT and Adobe tools such as Audience Manager and Analytics a plus
Travel:
Domestic 30%
Dec 03, 2020
Full time
Additional Job Description
We are searching for a Senior Product Manager- Digital Advertising. This role can be located in either the Philadelphia or New York area.
As part of the Advertising Sales group in the Health division of Wolters Kluwer, this role will be focused on expanding digital advertising opportunities for our journals business. With a broad mandate to experiment and innovate, the Product Manager will contribute in new product development and manage a portfolio of targeted, multichannel digital advertising products including display, email, video, native and microsites. This person will also manage our traffic-driving and retargeting initiatives aimed at growing product usage and revenue potential across our portfolio.
The Product Manager will work closely with our Product, Ad Sales, Operations, Marketing, Publishing and Data teams to bring new advertising products to market, increase revenue, improve the quality of the overall advertising experience and help shape the rapidly changing medical publishing industry. This is a unique opportunity for a motivated individual to help drive innovation and thought leadership through a vibrant and dynamic program.
Responsibilities include:
Execute planning for existing/new suite of digital advertising products including display, targeting, programmatic, mobile, native, sponsored site and video channels in the medical publishing market.
Assist in development of new product offerings for WK products with a primary focus on digital innovation and the new opportunities in this space.
Review and improve existing product offerings, creating new packages and pricing based on future market opportunities specific to the needs of our pharmaceutical and medical device customers.
Engage closely with the Sales, Operations and Technology teams to help determine the best technical implementation methods as well as reasonable execution schedules.
Manage and communicate project schedules, goals, and dependencies, drive cross-functional initiatives, and regularly report status to senior leadership.
Communicate actionable findings to non-technical audience in clear and concise languages
Work with cross functional teams to assist in the exploration and development of new products and markets
Prioritize projects among competing opportunities, balance customer needs with business priorities
Work with the sales team to meet and exceed revenue targets through new account generation and growing digital business from current accounts
Maintain excellent relationships with Technology (Product and Platform)
Build relationships with Marketing (data analytics and audience development)
Qualifications:
Education:
Education: Minimum 4-year degree at an accredited university, graduate degree a plus. Or equivalent work experience
Experience:
3+ years of experience
Have proven experience delivering results in a revenue-driven, digital product role. You are adept at understanding client needs, responding to tight deadlines, and delivering products that drive key business metrics.
Love collaborating to build products that inspire, and possess a very strong, customer-focused product sense.
Are deeply familiar with the latest trends in digital ad products and are familiar with trends in digital and mobile advertising esp. targeted offerings.
Are highly-data driven and understand how to measure and optimize key online advertising KPIs.
Experience in campaign optimization and solid knowledge of Digital Marketing, Digital Analytics, and digital metrics and KPIs; Digital Marketing Channels include Display (Programmatic), Search, Social, CRM, and Online Video.
Experience with presentation and communication (written and verbal) of insights and optimization recommendations to business stakeholders.
Collaborative team player with excellent verbal, written and interpersonal communication skills and extreme attention to detail.
A consistent record of leading a program from conception through completion, demonstrating multi-functional skills to make it successful.
Experience with Google Ad Manager 360, MOAT and Adobe tools such as Audience Manager and Analytics a plus
Travel:
Domestic 30%