Director of Sales, Marketing, and Business Development

Harvard University

Director of Sales, Marketing, and Business Development
Harvard Graduate School of Education
57196BR

Job Summary


The Director of Sales, Marketing, and Business Development, under the direction of the Executive Director, leads the strategic visioning and implementation for the Harvard Education Publishing Group (HEPG), housed at the Harvard Graduate School of Education (HGSE). HEPG publishes Harvard Education Press books, for which practitioners and policymakers are the priority audiences and through which the school seeks to inform practice and policy. In addition, HEPG is the publisher of the Harvard Educational Review, a student-led journal.

This role envisions a strategic thinker with proven experience leading successful sales, marketing, and business development efforts. Leading success factors will include working collaboratively across the HEPG team, understanding and supporting authors, and focusing on the needs of the market. The Director of Sales, Marketing, and Business Development should bring an innovative approach to marketing HEPG's publications.



Job Code
CM0358 Publications Management III

Job-Specific Responsibilities

The Director of Sales, Marketing, and Business Development is a key member of the HEPG leadership team and is responsible for establishing and implementing the overall sales and marketing vision, strategy, business development, and goals for a professional/academic publisher with $3+MM in annual revenue.



Team/Operations:

• Lead the marketing/publicity team and ensure an inclusive and collaborative working environment;
• Ensure that all administrative and operational activities are maintained
• Serve as a resource to all direct reports
• Serve on the HEPG ]eadership team;
• Liaise w/ partners across HU (cash management, risk management) and across HGSE (including Professional Education, Gutman Library, and Marketing & Communications)
• Foster continuous improvement of operational processes.
• Ensure contingency planning related to fulfillment and distribution

(25%)





Sales:

• Set and manage sales goals
• Develop strategic plans, forecasts, budgets, and analyze performance at the account and title level;
• Manage sales partners and vendors;
• Oversee fulfillment operations;
• Oversee accounts receivable;
• Manage e-book program from title selection to sales;
• Manage annual PCI Compliance with fulfillment partner;
• Conduct annual business reviews with partners.
• Negotiate contracts.
• Develop new business partnerships
• Maintain and update the HEPG website to drive direct-to-consumer sales

(30%)

Business Development:

• Research, identify, and develop new business opportunities, including the opening of new markets both in the United States and globally
• Monitor and analyze industry trends for threats and opportunities, including new products.
• Lead special projects that will advance business development and/or fulfillment efforts.

(25%)


Marketing:

• Evaluate the outcomes and return on investment of marketing and advertising campaigns, pursue best practices, and benchmark against industry trends
• Drive, implement and assess direct marketing campaigns
• Ensure the high standard of writing on HEPG's website and marketing materials
• Lead procurement and vetting of website development partners and projects;
• Drive qualitative and quantitative analysis of marketing activities and trends;
• Collaborate on marketing collateral and design of book covers;
• Ensure that the website is a sales-driven platform;
• Collect, analyze, and act on key information, including metadata and search engine optimization
• Maximize the use of social media and digital marketing
• Innovate in promoting HEPG publications
• Drive seasonal promotion, including catalogs, advertising, and other assets
• Support author relations, including engagement with HGSE faculty
• Represent HEPG at industry conferences, as needed.

(15%)

Rights/Permissions:

• Advise on policies, processes, and partnerships as needed, including licensing within HGSE.

(5%)




Basic Qualifications

• BA required.
• Minimum of 7 years of progressive experience in managing sales, marketing, and business development.

Additional Qualifications and Skills

• Strong written communication skills
• Prefer a candidate with a degree in marketing, communications, business, or related field.
• Candidates with specific experience in education/academic publishing are encouraged.
• Knowledge of the education sector (early education, K-12, and/or higher education) preferred
• Demonstrated commitment to education and/or social enterprise
• Experience in using sales and marketing data to drive strategic planning and implementation
• Proven ability to develop and implement a strategic vision in a revenue-generating organization
• Experience in managing and optimizing a budget
• Project management skills
• Proven ability to improve sales and visibility through the development of new markets, products, and business strategies.
• Management experience strongly preferred, with a proven track record in developing diverse team
• Demonstrated ability to meet deadlines, handle multiple projects simultaneously, and collaborate with colleagues.
• Strong verbal communication skills

Experience with graphic design, e.g., visual representations for websites, marketing collateral, products, etc.


Additional Information

HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.

HGSE Human Resources values diversity in all forms, and believes that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions. We continue to develop and support a workforce that reflects the diversity of those we serve; fosters an environment that allows each individual to belong and to bring their best self to work; and creates the conditions that empower employees to contribute their full potential to advancing the work of the school.
We do this by:

• Hiring and retaining staff reflecting the diversity of those we serve;
• Providing employees opportunities to learn, grow, and be challenged;
• Reviewing and ensuring fairness and equity in HR practices and policies including but not limited to hiring, promotion, and compensation;
• Developing strong relationships and partnerships internal and external to our community to advance diversity and inclusion;
• Communicating transparently and respectfully; and
• Fostering an inclusive, respectful, and professional work environment

We regret that the Harvard Graduate School of Education does not provide Visa sponsorship.

About the Harvard Graduate School of Education

Many choose to work at the Harvard Graduate School of Education because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work, for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit: www.gse.harvard.edu

Working Conditions

This position will be based on campus in Cambridge.

The University requires all Harvard community members to be fully vaccinated against COVID-19 and remain up to date with COVID-19 vaccine boosters, as detailed in Harvard's Vaccine & Booster Requirements. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's "COVID-19 Vaccine Information" webpage: http://www.harvard.edu/coronavirus/covid-19-vaccine-information/.


Job Function
Communications

Sub Unit
------------

Location
USA - MA - Cambridge

Department
HEPG

Time Status
Full-time

Union
00 - Non Union, Exempt or Temporary

Pre-Employment Screening
Education, Identity

EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.





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